Apple Music Launches Bad Bunny's Road to Halftime Ahead of Super Bowl LX

Apple Music has officially launched "Bad Bunny's Road to Halftime," a dedicated content campaign highlighting Bad Bunny ahead of his performance at Super Bowl LX. The rollout includes exclusive playlists, radio programming, and a scheduled interview leading up to the event on Sunday, February 8, at Levi's Stadium.



Subscribers can now access a curated collection of content, including the ultimate Bad Bunny Essentials and mood-based playlists such as Dance Bunny and Trap Bunny. The collection also features "The DNA of DtMF," highlighting Puerto Rican sounds handpicked by the artist, as well as an exclusive career-spanning megamix from producer Tainy. This follows the release of the official trailer last month, which was shot in Puerto Rico.


The coverage ramps up later this week with an official press conference on Thursday, February 5. Apple Music Radio hosts Zane Lowe and Ebro Darden will sit down with Bad Bunny at 10 a.m. PT for a live interview from the Moscone Center. Following the interview, Apple Music Radio will broadcast live from Los Angeles through Sunday, featuring interviews and music focused on the artist's influence on global pop culture.

Apple is integrating the event across its broader ecosystem of services. Using Shazam to identify Bad Bunny tracks this week unlocks bonus content such as custom iPhone wallpapers and Apple Watch faces. Apple Music subscribers can also use Apple Music Sing to sing along with adjustable vocals, timed lyrics, and translations that appear line by line. Retail locations will host select listening sessions, while the Apple Sports app will highlight the game with real-time scoring and Live Activities. This also ties into the Fitness+ expansion announced last month, which brought the artist's music to the workout service.

In the Bay Area, Apple Maps is updating the map with detailed 3D landmarks for the venue and a curated local food guide. Apple News has also rolled out a dedicated Super Bowl hub, bringing together coverage from major publishers along with alerts for key highlights.

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