Apple Shares Official Trailer for Super Bowl LX Halftime Show Starring Bad Bunny [Video]

With just a few weeks remaining before kickoff, Apple has released the official trailer for the Apple Music Super Bowl LX Halftime Show featuring Bad Bunny. The teaser, titled "The World Will Dance," leans into the artist's cultural influence ahead of his performance on Sunday, February 8, 2026, at Levi's Stadium in Santa Clara, California.



Apple, the NFL, and Roc Nation first announced Bad Bunny as the headliner back in September. At the time, Oliver Schusser, Apple's vice president of Apple Music and Beats, praised the artist's rise, noting that his music has "elevated Latin music to the center of pop culture."


The telecast is being produced by DPS, with Roc Nation and Jesse Collins serving as executive producers, and Hamish Hamilton returning to direct. This marks the fourth year of the multiyear partnership between Apple Music, the NFL, and Roc Nation, following recent halftime performances by Kendrick Lamar, Usher, and Rihanna.

Apple is using its ecosystem to promote the event, offering curated Bad Bunny playlists on Apple Music and integrating his music into Apple Fitness+ workouts starting next month.

Take a look at the trailer below...