Bad Bunny to Headline Apple Music Super Bowl LX Halftime Show

Bad Bunny will headline the Apple Music Super Bowl LX Halftime Show, according to a new announcement from Apple, the NFL, and Roc Nation. The performance is set for Sunday, February 8, 2026, at Levi's Stadium in Santa Clara, California, and will air on NBC.

"What I'm feeling goes beyond myself. It's for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history," said Bad Bunny.

The multiyear partnership between Apple Music and the NFL first began in 2022, when Apple took over as the new sponsor for the iconic event. The collaboration has since featured performances from artists including Rihanna, Usher, and Kendrick Lamar.


"The Halftime Show is the ultimate celebration of music and culture, and few artists embody that intersection more perfectly and authentically than Bad Bunny," said Oliver Schusser, Apple's Vice President of Music, Sports and Beats. "His music has not only broken records but has elevated Latin music to the center of pop-culture and we are thrilled to once again partner with the NFL and Roc Nation to deliver this historic performance to millions of fans worldwide."

The Apple Music Super Bowl Halftime Show telecast will be produced by DPS, with Roc Nation and Jesse Collins serving as executive producers and Hamish Hamilton as director.

Shawn "JAY-Z" Carter commented, "What Benito has done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world's biggest stage."

Jon Barker, the NFL's SVP of Global Event Production, added that Bad Bunny's "unique ability to bridge genres, languages, and audiences makes him an exciting and natural choice."


To discuss the news, Apple Music's Zane Lowe and Ebro Darden will be live on Apple Music Radio tomorrow, September 29, at 9:30am ET.