Apple Could Sell 4-6 Million iPad Minis This Year

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Posted July 9, 2012 at 2:44pm by Shalom Levytam

Piper Jaffray analyst Gene Munster believes Apple could sell between 4-6 million iPad minis this year, reports SAI.

Highlights:
● The iPad Mini will force Android tablets to compete on software. Apple has a big advantage here thanks to the iPhone operating system.
● The iPad Mini will probably cost $299. The iPad 2 costs $399, while the iPod Touch costs $199, so the new tablet will probably fall somewhere between.
● The iPad Mini could decimate Android tablet sales. It could take 30 percent of total Android tablet sales in the December quarter.

"We had previously expected a smaller iPad in March 2013, but believe the Street generally expected the device this year. We now believe AAPL could sell 4-6 million of the smaller devices in the December quarter, which would be about 20% of total iPad sales in the quarter. Strategically, we believe the launch of a smaller screen, cheaper iPad eliminates the two biggest unique features for Android tablet makers: size and price. Longer term, we remain confident that Apple will maintain a majority, and potentially increasing, share in the tablet space. We reiterate our Overweight rating."

Both the WSJ and Bloomberg have confirmed that Apple plans to release an iPad mini this year.

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Apple Could Sell 4-6 Million iPad Minis This Year

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NoGoodNick - July 10, 2012 at 2:14pm

That's the typical 'business school' thinking, but it's likely to replace the iTouch, and it's a race to the least profitable product. It may sell well, but it might potentially damage Apple's reputation for quality if not handled well. So far, it's looking like they're planning on limiting it (3G) instead of making it a smaller iPad.