T-Mobile Sues AT&T Over Using The Color Magenta in Aio Wireless Brand
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Posted August 29, 2013 at 6:05pm by iClarified
T-Mobile is suing AT&T Subsidiary Aio Wireless for using T-Mobile's 'trademark' magenta color in Aio's logo.
T-Mobile accuses AT&T of setting up Aio wireless to combat the the carrier's "Uncarrier" strategy. They claim AT&T is using magenta to confuse customers and compete with the T-Mobile brand. T-Mobile claimed that they "filed this lawsuit to stop them, and to protect T-Mobile’s powerful magenta trademark.”
In early 2013, T-Mobile publicly disclosed plans to compete against the incumbent telecommunications providers in a new way: by offering telecommunications services without the need for consumers to enter into a two-year or annual service contract.
The dominant telecommunications provider, AT&T, responded by setting up a wholly owned subsidiary, Aio, which — out of all of the colors in the universe — chose magenta to begin promoting no-contract wireless communications services in direct competition with T-Mobile. AT&T’s subsidiary’s use of magenta to attract T-Mobile customers is likely to dilute T-Mobile’s famous magenta color trademark, and to create initial interest confusion as to the source or affiliation of AT&T’s subsidiary’s business
Aio/AT&T spokeswoman Kathy Van Buskirk responded claiming: “Aio doesn’t do magenta -- T-Mobile needs an art lesson.”
T-Mobile CEO John Legere took shots at AT&T through Twitter, jokingly showing the crayon box that AT&T was using.
Do you think the two logos are similar in color? Take a look below and let us know in the comments...
lol. T-mobile started selling iPhones and now they are copying apple attitude.ROFL. Complaining for each and everything and suing. Apple does the same with Samsung. T-mobile should file one more case "Aio" is having"O" in their name which is not acceptable as T-Mobile also having "O" in their name.
This is not about how close they are in color. This is about one company protecting their brand from their competitor. What if Pepsi changed to a red and white can?
I had only skimmed the article earlier. But I doubt customers would get confused with these two competing companies even if their logos are a similar colour. T-mobile, the colour magenta is not owned by you. A Magenta T, yeah I can understand... but come on