T-Mobile is suing AT&T Subsidiary Aio Wireless for using T-Mobile's 'trademark' magenta color in Aio's logo.
T-Mobile accuses AT&T of setting up Aio wireless to combat the the carrier's "Uncarrier" strategy. They claim AT&T is using magenta to confuse customers and compete with the T-Mobile brand. T-Mobile claimed that they "filed this lawsuit to stop them, and to protect T-Mobile’s powerful magenta trademark.”
In early 2013, T-Mobile publicly disclosed plans to compete against the incumbent telecommunications providers in a new way: by offering telecommunications services without the need for consumers to enter into a two-year or annual service contract.
The dominant telecommunications provider, AT&T, responded by setting up a wholly owned subsidiary, Aio, which — out of all of the colors in the universe — chose magenta to begin promoting no-contract wireless communications services in direct competition with T-Mobile. AT&T’s subsidiary’s use of magenta to attract T-Mobile customers is likely to dilute T-Mobile’s famous magenta color trademark, and to create initial interest confusion as to the source or affiliation of AT&T’s subsidiary’s business
Aio/AT&T spokeswoman Kathy Van Buskirk responded claiming: “Aio doesn’t do magenta -- T-Mobile needs an art lesson.”
T-Mobile CEO John Legere took shots at AT&T through Twitter, jokingly showing the crayon box that AT&T was using.
Do you think the two logos are similar in color? Take a look below and let us know in the comments...
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Comments (13)
Comments are closed for this article.
1
Demetriwayne - August 30, 2013 at 8:09pm
So stupid...not even close in color!! Save your money T-mobile!!
1
Whatamidoinghere - August 30, 2013 at 4:51pm
Am I the only person that can't see the similarities in colour? And really? Suing a company over a colour? They must be desperate for money!
0
Guest - August 30, 2013 at 2:09pm
lol. T-mobile started selling iPhones and now they are copying apple attitude.ROFL. Complaining for each and everything and suing. Apple does the same with Samsung. T-mobile should file one more case "Aio" is having"O" in their name which is not acceptable as T-Mobile also having "O" in their name.
0
steve - August 30, 2013 at 7:57am
T-Mobile, please don't follow in Apple's footsteps....
0
Jay - August 30, 2013 at 2:34am
They just gave AiO all the publicity needed. And by the way it looks burgundy!!
0
Eduardo - August 30, 2013 at 12:55am
They don't look alike at all. Then again I'm sure we all remember the rectangle lawsuit.
1
Whatever - August 29, 2013 at 8:53pm
This is not about how close they are in color. This is about one company protecting their brand from their competitor. What if Pepsi changed to a red and white can?
1
Keith - August 29, 2013 at 7:58pm
Wow, that means crayola can sue a lot of companies for using their colors. T-mobile is out of their minds.
0
Paul - August 29, 2013 at 7:40pm
I had only skimmed the article earlier. But I doubt customers would get confused with these two competing companies even if their logos are a similar colour. T-mobile, the colour magenta is not owned by you. A Magenta T, yeah I can understand... but come on
0
Captjgvex - August 30, 2013 at 1:53am
It makes me wonder why they aren't suing them for the color white. It looks to me that it's the only color that matches.
0
Simon - August 29, 2013 at 7:18pm
It's not even remotely close. LOL.
0
Paul - August 29, 2013 at 6:52pm
Seriously, T-mobile are suing over the use of a similar colour. What the hell is this world like? Silly!
0
f053833 - August 29, 2013 at 6:10pm
Funniest thing I have ever seen. Is T-mobile out of their mind?
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