Qualcomm Says Apple's 64-Bit A7 Processor is a 'Marketing Gimmick'
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Qualcomm back tracks! Apple is correct! “The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate,” said a Qualcomm spokesperson in an email. “The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices.”

Qualcomm backtracks! See! Apple is correct. Naysayers can kiss their ass!

Apple is known for that, cannot believe they are making all that money as leechers. That´s why the are all going to dia one by one, just like Thief Job.

And you are known for offending someone who has that name and thinking the right to punish someone who changed technology and feels like he is their today because apple still improved the iPhone, they still increase CPU and graphics along with speed and you are talking shit like a sheep as fck! That's why people will lose interest in that shit of your like anyone's one by one compared to market share, shame you can't see the fact apple is still the top market share and global brand! Keep living in nutshells or run back to your herds, your samsheeps are calling!

Well they do say 'forward thinking', so there looking at it more like a step in the right direction. sooner or later this type of hardware will be utilized.

I heard the exact same things for the entire 64bit Windows architecture. Arrogant, smug, non engineers working in marketing... talking like the actually "build" something. Until those "geniuses" realize that Google Chrome is not 64bit while Java already is... until they realize that a 64bit native browser will handle memory usage much better cos these days even grandma is doing 30 plus tabs. But sure, go ahead, join the army of moro*$ that went on for 15 years droning about storage sizes with sentences like: "Woah! BLAHBLAH GB: you'll neeeeeever fill that up! It's ridiculous for you to buy that!!!"

Apple made it cool, so now there doing it lmao

Faking benchmark scores and cheating those numbers for press releases is a "marketing gimmick" too. Trying to pass off performance numbers that arnt real world.....

So it's only a Gimmick until Qualcomm decides to put one out. Then it's advantageous because of "engineering, chip design and OSes standpoints". But until Qualcomm puts out a 64 bit processor it's a gimmick? Whatever

Told you so...... Not a surprise as major parts of apple is made in china

Read Keith's comment you moron.

"If you don't want an iPhone 5s, Don't buy it!" As an updated version of the song would go. Upgrading from a 5 to a 5s is nice but not nice enough. The same went for the 4 to 4s. I have a 4 and my girlfriend has a 3GS that are both perfectly good and working phones. We are upgrading now only because we want something new. May even wait for 6.

I didn't plan to upgrade yet either but I noticed since installing iOS7 my 4S is a little slow, not to mention the iMessage fail. I like the new iOS7 a lot so I will probably get a 5S.

It actually was 5mp to 8mp!

Quallcome logic.64-BIT processor in phone is pointless,gimmicky and marketing scam oh and we are going to make one too -.-

I'm still going to wait for the iPhone 6. Upgrading from the 5 to the 5s is pointless IMHO.

Why pointless? 64 bit CPUs have benefits beyond just accessing more than 4gb of ram. With a 64bit OS and apps, you'd see speed improvements too. Apple designed the CPU, so don't think they haven't thought of how to maximise the potential.

"Despite the comments, Qualcomm says it will eventually move to a 64-bit processor..." kind of like "it's bullshit but we'll do it!" - What a bunch of slick b!tches!

They said its pointless now but they will eventually do it.. Do you not know how the progress of technology works?

actually the guy is right , 64bit is intended for memory benifit starting from 4gb . so its useless so far , in the future maybe useful , but right now apple is selling us something we dont need , how slick is that ?

Selling something we don't need just because of 4gb? Look how many people how switched to a phone with 2 chips, beefed camera, and a scanner with CPU and graphics to the max! 1gb compared to 4gb isn't that much of a difference, sure it will come later but that doesn't mean iPhone isn't good enough unless you want big screen!

In fact, benchmarks are all showing that iPhone 5S represents a significant leap forward in performance comparing to iPhone 5. Besides, iPhone 5 does NOT operates in all available 4G bands and iPhone 5S do, so it's a must have upgrade if you are in a country that does not operate in iPhone 5 range, which is IMO real reason why the iPhone 5 was discontinued.

Love Apple or not, Apple has been always about doing so much more with so much less. Because they make hardware and software work together in such a way that they could do things that Damsung can only dream about. And while everyone is complaining about how 64bit needs at least 4gb ram, quad core processor, and all that bullshit., Apple found a way to do it with much much less processing power. Don't get me wrong, the A7 is a beast but it just goes to show that Apple knows what there doing.

Samsung can only dream??? Guy.. Samsung makes the apple chips... Without samsung there is no iphone 5s ... Relax fanboy

If samsuck makes the chips why don't you look back at the "the a7 chip was made by Samsung" article because 1. They fabricate the chips, 2. What about the apple logo, why is it their first off, 3. Read the comments! Realize sheepdroid!

You make no sense.

I would recommend taking the words of a Marketing agent with a grain of salt. I suggest we use bench testing standards to qualify performance issues especially Comparisons of celluar communication devices. Long rambles appear to smother the effective transfer of information. Dr. Joseph S. Curcio, Sr.

As well as saying 'Marketing Gimmick' is just 'Marketing Gimmick' - of Qualcomm right? It is all about bussiness, right. They just need more money, right. I really love those comments 'why, when you need more than 4GB Memory'??? I'm doing in DBA for 10 years right now and I haven't seen yet in my whole life, so many people talking sh*t about 32bits and 64bits like everyone is geek or what. What Apple was just saying to crowds was truly marketing. But that marketing should tell us : "HEY PEOPLE, from now to the future we are going to MAKE 64Bit SYSTEMS, that means 64Bit PROCESSORS, 64Bit OPERATING SYSTEM and 64Bit Drivers, because it is required by technology and you will need it soon anyway, and doesn't mean that if we do not have 4GB RAM NOW, we could not have it NEXT YEAR, it doesn't mean THAT we will struggle with switching to 64Bit LIKE Samsung, because SAMSUNG must wait for GOOGLE to make that switch too." THAT is AWAITED step for every INOVATIVE COMPANY, which APPLE is. I would be really interested what would SAMSUNG do in next 6 months when they will release another iPhone killer with 8 CORES and 4GB RAM. Will they use worst thing ever invented PAE?????? Will they tell to customers, "This is our new Galaxy Note 4 - it really has 4GB of RAM, but unfortunatelly you cannot see them and use them, because we are not running 64Bit yet"???? I guess they won't. They need to go to this waters as well. SO THE ANSWER IS YES, it is MARKETING GIMMICK, everything is. But only APPLE can say "WE ARE FORWARD THINKING" instead of you - you assholes. I just remembered that good advertisement of Israeli company which makes guns "We start where everybody ends! - Desert Eagle .50 CAL"!!! So stop hating, and stop talking sh*ts about 32bit or 64bit, you will get there soon even if you are using android, then you can discuss which one is better or not and who's got bigger dick, the most important think is that again and again, Apple made its own CPU with architecture (however it is licensed by ARM and made by SAMSUNG) so good and powerfull, that it is better than few months old Snapdragon 800. F*ck I hate this sh*t. THIS is remembering me my youth when we were competing in school who's got larger harddrive, better CPU, and if DUNE is working fine. Will the porn run faster? In these days those small kids talking about APPLE that it is not innovative enough. I guess, you do not have idea what are you talking about. I've spent 40 years in era where every couple of months companies were flooding people with goods and stuff they didn't need, and we were accepting it. Now this area will switch to mobile technologies, because desktops are already dead, and those companies are aware of it. So if you would like to survive in bussiness world we are living now, you need to be one step ahead of everyone else. And do you think that 128bit or 256bit or 512bit is not better? You should question yourself, "Why should I buy nVidia GeForce with its 256bit memory interface when it has only 2GB of GDDR5?" = It must be 'Marketing Gimmick' right? :D Wake up people!!!

The part about note 4 saying apple killer, in what way other than a big assed screen and the awards won for iPhone, roughly all your stuff I agree with but apple is kind of more innovative than you think.

You are more than 40 years old and argue with people ob the web about stupid phones?? Its either you are bullshitting or have no life. Im a computer engineer works in computing industries. And as far as I know, going for 64bit in early stage wasnt a bad idea. But the fact that Apple(or i would say Tim Cook) announced it as some sort of speed booster, its indeed a lie with marketting gimmick. Consumers will get 0 benefits from having 64bit processor over 32bit since you dont have 4GB toral share memory. But people think its faster. Thanks to Apple. The reason why 5s is faster than 5 is becuz its new processor. Come on now, it has to be faster than previous gen. But its not due to the 64bit. And about GPU units having 256bit processor units, they get alot of benefits from it. Especially the transfer rate with express slots. Please dont make a comment with something that you are not fully aware of.

I think the SVP of Qualcom is missing the point. Apple is beginning a transition that eventually all smartphones and tablets will most likely transition to. Just like the App Store, by the time all the other companies make the switch, Apple will be way ahead of the game in software optimization for 64bit applications, and users will immediately tell a difference in quality versus other mobile operating systems.

Duh, its a marketing gimmick! Sure, 64 bit processors may be the future, but currently, it doesn't make that much of a difference as Apple says it does. Furthermore, current apps guys, are really tailored to let you feel that full potential of the 64 bit processor. Note that, if you compare with iphone 5, its faster, but thats because the i5 was trash. Also, keep in mind everyone will do well to move to 64 bit processors, because in today's consumer electronics market, bigger is better. Even if u don't understand what it means. LOL.

Yes bigger is better but it's that apple will release a bigger phone I am guessing this year, they did enough to make the worlds most powerful phone better before making it big unlike galacrap and did a lot for the 5s performance, they are so ready to make not only a taller phone and screen, I would suggest them making it a tad wider!

No benefit but everyone including themselves and samshit r saying to move to 64bits. Other than address space, numeric long and double calculation is done in one CPU operation instead of multiple by using a 64bits CPU. This guys don't understand what he is talking about even he is a svp.

Qualcomm is the maker if samsung's processors and soon they will eat their own words by following to move to 64bit. Hahaha...

LOL! I like the last part: "Despite the comments, Qualcomm says it will eventually move to a 64-bit processor due to benefits from engineering, chip design and OSes standpoints."

Yes, if others do it, it's just a marketing trick. If Qualcomm does it, it's because the customers want it. So lame. Nothing in there even says that it's for accessing greater than 4gb of ram. In the end, it's a copy of what Apple is doing! Some one please just fire this SVP.

I think its shows future plans of Apple. And a7 processor is faster and better, runs infinity blade on iphone 5 and iphone5s you will see the difference. 64bit is for future iphones.

I think the SVP needs a little more imagination!

Majority of the people who buy these phones don't understand nothing...hardware innovations are so rapid.

Majority of the people who buy these phones don't understand nothing...hardware innovations are so rapid.

actually, he is right at the OT,.. well processor or being handle of the hardware is upgrade that why u feel better... and this is will not have any effect to iphone 5s.. if your knowledgeable in computer hardware.. and i'm already knew is gimmick because there are a lot of people of being dumb and no care at all as long as the name of their favorite brand is there and just to be called innovation they just add something already invented..

LOL!!!! At ALL THOSE FOOLS..Who Bought the 5S..lol. I'll be sticking with my 5 thank you.

yah, im sticking to my iphone 5 too, thank you apple, im gonna wait for more realistic innovation... i don't have any used on touchID and upgrade processor and camera is a big no no to upgrade my phone. is a just dumb to upgrade is something i'm already have. camera/flash upgrade = my camera do that better esp. i'm into photography "my hobby" i got nikon brand camera and processor upgrade i have my computer to do that for me = i7 processor and a lot of memory for hardcore gamer.. since i'm already have it all, why upgrade? i'm wont give my any money no more for such a already have. oh. sorry i am aware that i have a bad english and grammar so to those perfectionist pls correct it , that is your job and your doing it a big favor...

I don't know about you but coming from a 4S, the 5S is a huge difference!

And thanks you for your dumbass rant! You can't call 3 new features dumb innovation just because it's a 5s, compare all this to other phones, what would they possibly do more than the 5s? iPhone is the only phone with no corruption, that's one way to get most out of your phone, but they took a big step to the camera other than adding megapixels! They were smart enough to make clear photos in day or night, touch I'd is easier to purchase anything from App Store thanks to the scanner but for the first time it goes on the home button! And what other phones have the motion like iPhone? Don't you understand major upgrades when you see it because you didn't see the keynote! CPU and graphics far improved dude!

Yeah, they were smart enough to copy HTC and use larger pixels like on the HTC One. They copied Motorola twice, with the fingerprint sensor like on the Atrix, and with the low powered coprocessor on the MOTO X... BTW your incoherent ramblings seem very similar to that of the late stevegod.. hmm

You are full retard enough not to realize how new it all is, in what way did apple copy htc, for putting the phone speaker on top? Wow you already are making enough sense, was the sensor even integrated other than the back of the phone and ever integrated on a button before and just scanned by leaving your finger there instead of moving it, how SAME is that? Your whiny invalid unprovable rant sound more like tony-bony, hmm!

so when iphone gonna be more than 4gb ram? so i can really enjoy it.. or rather i want is my cellphone is to become my computer.. or i wish someone go invented something like in "Sword art online" this is a innovation... i can died happily with that.. even NSA spying on me.. NASA please go research how to do it..

I'm pretty sure that's not true, Nintendo came out with a system called Nintendo 64, and it's games where a lot better than the snes. Just one example.

Wow, I feel sorry for your brain kid.