Pebble Reveals the Pebble Steel Smartwatch for $249

Pebble today announced the all new Pebble Steel Smartwatch featuring Corning Gorilla Glass and stainless steel.

We're delighted to introduce Pebble Steel: our new, premium smartwatch. With Pebble, we created an iconic, colorful, and sporty smartwatch, but we wanted to build something even more refined—cranking the style dial to 11.

Pebble Steel takes everything you know and love about Pebble—the crystal clear ePaper display, weeklong battery life, and waterproof design—and wraps it a smaller, thinner package. It’s made of forged and CNC-machined stainless steel.

The display is protected by a Corning Gorilla Glass lens with an oleophobic, anti-fingerprint coating. The housing also subtly incorporates a RGB LED light to indicate charge status. Like the original Pebble, Pebble Steel is waterproof up to 5 ATM.

Pebble Steel comes in two finishes: Brushed Stainless and Black Matte. All models are bundled with both a matching metal band and a black leather strap. The Black Matte Pebble Steel is crafted using a process called Physical Vapor Deposition to provide a tactile, deep black finish that’s also ultra-durable.

Pebble also provided an update on the company's App Store, which they plan to launch by the end of this month.

By the end of January, the Pebble appstore will offer a centralized location for users to discover, manage, and install apps and watchfaces.

Pebble appstore makes browsing easy, with categories for Daily, Remotes, Games, Notifications, Tools & Utilities, Fitness, and—of course—Watchfaces. We’re making it easier than ever to find your next favorite app for things like tracking your workout, managing your music, or controlling your thermostat.

You can order the new Pebble Steel starting today at the Pebble website for $249. Orders begin shipping January 28.

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