iPhone 5s Crushed By 40,000 Lbs of Force [Video]

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Posted May 7, 2014 at 8:58pm by Shalom Levytam

Dbrand has posted a video of the iPhone 5s being crushed by 40,000 lbs of force as part of the 'Smash the Past' contest to get a OnePlus One smartphone.

Contestants applied to smash their current flagship phone in exchange for a OnePlus One. 100 applicants were selected, granting them access to the first 100 OnePlus Ones for just $1.

The video called 'OnePlus One: Smash the Past' can be seen below...

[via dbrand]

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Comments (9)

Comments are closed for this article.

kevinmaccloudd - May 8, 2014 at 1:01pm

guys, at some point, you just need to realise it's just marketing. They did it good : They wanted to create a buzz and they tapped directly into the iphone, tech, geek community or put it that way: All tech-fans out there like me who had at least enough curiosity to check out the new OnePlusOne, that means the marketing works. That said, we all have thought at least once of getting rid of our iPhone or current phone, we all had this rage moment where we almost toss it away like paper. This video is just that fantasy. And to others, it's just a shocking vid where a really expensive thing gets down to nothing. A strategy that embed OnePlusOne forever in your head, in addition to a very simple name "1+1", you don't even need to think about it to remember it really, no need to go on rage against the devilish iphone crusher, really....... it would be just too obvious, wouldn't it?

Sarswimmer0718 - May 8, 2014 at 12:01pm

So then they place the 0nePlus One phone in there and do the same to compare right? I'm a bit confused... what does crushing ANY phone have to do with their phone?

Paul - May 8, 2014 at 4:26am

I still don't understand why there are many apple haters commenting on this website. Why do they come here to read apple stuff? Is like they try to convince them self that they hate apple, but deep inside they know they want to do the switch. If you hate apple just ignore apple related topics a and go read something else.

Guest - May 8, 2014 at 2:13am

Never thought I would see the iPhone being crushed like it's nothing. Finally down to nothing.

Jake - May 7, 2014 at 11:18pm

"Time to die" haha love it

gamerscul9870 - May 7, 2014 at 11:20pm

Unless recycled to be made back into the way it was.

iProService - May 7, 2014 at 9:24pm

dbrand's marketing department needs to be fired. I still have no idea what they are pushing and am only left wondering how many families could have been fed for the $1000 they just wasted. If one is going to destroy something to grab attention, at least do it with excitement and style, an explosion maybe, followed by the introduction of their new better product.

None45 - May 7, 2014 at 9:16pm

he could have sold the iphone 5S 64Gb and buy two of those phones. LOL

Steve Jobs - May 7, 2014 at 9:04pm

Boring, and no take away.. Could have been done better, introducing the 'successor'...

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