Apple and IBM Unveil Three New Apps for Enterprise

IBM and Apple have announced the expansion of their MobileFirst for iOS portfolio with new apps to address key priorities for the Banking and Financial Services, Airline and Retail industries.

These next IBM MobileFirst for iOS solutions are available for business customization and deployment starting today. The full portfolio of made-for-business apps from Apple and IBM hold the potential to transform the job roles and effectiveness of hundreds of millions of professionals globally.


Here's a look at the three new apps available:

● Passenger Care (Travel and Transportation): Travelers need assistance on the go, yet customer service agents remain tethered to their counters, leading to long lines and unresolved passenger issues. Passenger Care empowers customer service agents to address traveler needs from anywhere -- offering passengers a smoother, more personalized experience while speeding check-in and easing airport congestion.


● Dynamic Buy (Retail): Retail buyers have historically relied more on instinct and experience than factual insight when making buying decisions. With Dynamic Buy, retailers gain real-time perspective and data-driven recommendations on how products are performing and seasonal recommendations, for example, helping retailers realize better return on investments.


● Advisor Alerts (Banking and Financial Services): Financial professionals typically juggle hundreds of clients, often lacking the time to properly address individual client needs. Advisor Alerts uses analytics to help financial professionals prioritize client-related tasks awhile on-the-go, empowering them to make well-informed, timely decisions. Backed by customized analytics, the app tells the advisor what’s most important via a personalized dashboard that displays recommended next steps, portfolio-impacting alerts, and provides a communications platform to quickly delegate tasks to teams back in the office.


“Apple and IBM are the only companies that could partner to develop a new category of made-for-business apps that is truly transforming how works gets done,” said Fred Balboni, IBM General Manager, IBM and Apple partnership. “We set out to transform how millions of workers consume, process and use information when they are outside the four walls of the office. Our goal is to boost the performance of every enterprise by making all its data and processes available to any employee with an iOS device – anytime, anywhere.”


Hit the link below for more details on these apps and the first ten enterprise apps delivered by IBM and Apple.

[IBM] [Apple]