February 28, 2024
Apple Unveils All-New 12-Inch Retina Display MacBook [Photos]

Apple Unveils All-New 12-Inch Retina Display MacBook [Photos]

Posted March 9, 2015 at 6:57pm by iClarified
Apple today unveiled its all-new MacBook that weighs just two pounds and is 13.1 mm thin.

The new MacBook features a stunning 12-inch Retina display that is the thinnest ever on a Mac, an Apple-designed full-size keyboard which is dramatically thinner and highly responsive, the all-new Force Touch trackpad that brings a new dimension of interactivity to the Mac, an incredibly compact USB-C port for data transfer, video out and charging in a single connector, and a new battery design that maximizes every millimeter of space to deliver all-day battery life. And, for the first time, MacBook is available in three gorgeous aluminum finishes—gold, silver and space gray.

“Apple has reinvented the notebook with the new MacBook, and at just two pounds and 13.1 mm, it’s the thinnest and lightest Mac ever,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Every component of the MacBook reveals a new innovation. From its fanless design, ultra-thin Retina display and full-size keyboard that’s 34 percent thinner, to its all-new Force Touch trackpad, versatile USB-C port and breakthrough terraced battery design, the new MacBook is the future of the notebook.”


Apple Unveils All-New 12-Inch Retina Display MacBook [Photos]

Features:
Measuring just 13.1 mm at its thickest point, the new MacBook design is an amazing 24 percent thinner than the 11-inch MacBook Air. With a new precision-milled unibody enclosure featuring integrated Wi-Fi antennas and a top case with polished stainless steel Apple logo, MacBook is available in three elegant finishes—gold, silver and space gray—and is the first MacBook with an all-metal enclosure.

A comfortable keyboard is essential to the Mac experience and the new MacBook is designed around an all-new full-size keyboard. To fit the full-size keyboard into the amazingly thin MacBook meant completely re-engineering how a notebook keyboard works. The new keyboard is 34 percent thinner and uses an Apple-designed butterfly mechanism that is an amazing 40 percent thinner than a traditional keyboard scissor mechanism yet four times more stable, providing greater precision no matter where your finger strikes the key. New stainless steel dome switches located beneath each key deliver a crisp and responsive feel when typing, and every key on the new keyboard is individually backlit with its own single LED to deliver precisely calibrated, uniform brightness behind each keycap.

Apple Unveils All-New 12-Inch Retina Display MacBook [Photos]


The perfect match to a full-size keyboard is a 12-inch display, and the new MacBook features a stunning 12-inch Retina display with a 16:10 aspect ratio. Measuring just 0.88 mm thin, the Retina display on the new MacBook is the thinnest display ever on a Mac. With a larger aperture for each pixel, the new Retina display is also extremely efficient and uses 30 percent less energy than existing Mac notebook Retina displays, while delivering the same level of brightness. And with a resolution of 2304 x 1440, text, photos and movies come to life with astounding clarity.

Apple Unveils All-New 12-Inch Retina Display MacBook [Photos]

Apple Unveils All-New 12-Inch Retina Display MacBook [Photos]

MacBook also features the all-new Force Touch trackpad that brings a new dimension of interactivity to the Mac. The new trackpad features built-in force sensors that allow you to click anywhere and haptic feedback that provides a responsive and uniform feel. You can even customize the feel of the trackpad by changing the amount of pressure needed to register each click. The Force Touch trackpad also enables a new gesture called Force Click, a click followed by a deeper press, for tasks like pulling up the definition of a word, quickly seeing a map or glancing at a preview of a file.

Apple Unveils All-New 12-Inch Retina Display MacBook [Photos]

Applying miniaturization techniques used in iPhone and iPad, MacBook features the most compact logic board ever in a Mac, measuring an amazing 67 percent smaller than the logic board of the 11-inch MacBook Air. With no moving parts or vents, the new MacBook was designed from the ground up to be the first fanless Mac notebook for silent, efficient performance. MacBook features the new fifth-generation Intel Core M processor that runs at just 5 watts and Intel HD Graphics 5300. The highly efficient processors work in conjunction with optimizations throughout OS X to make the new MacBook the world’s most energy efficient notebook.*

The new MacBook features a breakthrough terraced battery design that is layered in individual sheets that are precisely contoured to fit the MacBook’s sleek, curved enclosure. As a result, the new MacBook has 35 percent more battery capacity than would be possible with traditional battery cells and delivers all-day battery life with up to 9 hours of wireless web browsing and up to 10 hours of iTunes movie playback.**

Apple Unveils All-New 12-Inch Retina Display MacBook [Photos]

Designed for the wireless world, MacBook is perfect for tasks like streaming content from your MacBook to your HDTV using AirPlay, exchanging files quickly using AirDrop, or using wireless headphones. MacBook is equipped with the latest wireless technologies, including built-in 802.11ac Wi-Fi and Bluetooth 4.0 for fast wireless connectivity.

The new MacBook also features a next-generation USB-C port that is incredibly small, yet extremely versatile and even more user friendly. A new industry standard, USB-C supports higher wattage charging, USB 3.1 Gen 1 (5Gbps) data transfer and DisplayPort 1.2 all in a single connector that’s one-third the size of a traditional USB port.

Pricing & Availability
The all-new MacBook will begin shipping Friday, April 10 through the Apple Online Store (www.apple.com), Apple’s retail stores and select Apple Authorized Resellers. MacBook comes with a 1.1 GHz dual-core Intel Core M processor with Turbo Boost speeds up to 2.4 GHz, 8GB of memory, 256GB of flash storage and Intel HD Graphics 5300 starting at $1,299 (US); and with a 1.2 GHz dual-core Intel Core M processor with Turbo Boost speeds up to 2.6GHz, 8GB of memory, 512GB of flash storage and Intel HD Graphics 5300 starting at $1,599 (US). Additional technical specifications, configure-to-order options and accessories are available online at www.apple.com/macbook.


Apple Unveils All-New 12-Inch Retina Display MacBook [Photos]

Apple Unveils All-New 12-Inch Retina Display MacBook [Photos]
Add Comment
Would you like to be notified when someone replies or adds a new comment?
Yes (All Threads)
Yes (This Thread Only)
No
iClarified Icon
Notifications
Would you like to be notified when we post a new Apple news article or tutorial?
Yes
No
You must login or register to add a comment...
Ren
Ren - March 10, 2015 at 7:34am
look like windows surface pro. lol
morecrap
morecrap - March 10, 2015 at 5:31am
So, if you're charging, you can't use a flash drive or an LTE Modem? Amazing innovation, Apple..!
gamerscul9870
gamerscul9870 - March 10, 2015 at 7:53am
it's a computer, what else did you expect. Amazing point, desperate.
justabrake
justabrake - March 9, 2015 at 11:01pm
So sad the 17" MacBook Pro is gone !
gamerscul9870
gamerscul9870 - March 9, 2015 at 11:48pm
You could buy the parts and hopefully engineer it like the new macbook.
Lee
Lee - March 9, 2015 at 10:18pm
Meet the new Apple 12" netBook
SAMSUNGBEST!!!!!!!!!!!!!!!!!!!!!!
SAMSUNGBEST!!!!!!!!!!!!!!!!!!!!!! - March 9, 2015 at 9:15pm
1.1 GHz dual-core Intel HAHAHAHAHAHA... What a crap cpu and no dedicated graphic card, this trolls will buy it because of the crappy specs.. Lets see a game run on this laptop, I rather spend 1200+ for a gaming laptop lol hahahahaha
NoGoodNick
NoGoodNick - March 9, 2015 at 7:50pm
I thought the 13" model was too small (few plug-in options, few alternatives and too little space to do productive work). I guess it's designed for answering email while on the road.
Faqih
Faqih - March 9, 2015 at 7:05pm
Only 1 usb-c is there no other usb
gamerscul9870
gamerscul9870 - March 9, 2015 at 7:07pm
Yes, 1 ports accessed by all the others that are combined into one.
matrixmaniac
matrixmaniac - March 9, 2015 at 7:04pm
Yet another connection standard! I'm freaking out!!
matrixmaniac
matrixmaniac - March 9, 2015 at 7:07pm
... But yeah, the rest looks cool... Just wonder about the performance of such intel core M... Is that the new Atom ??? (=mighty uncool)
gamerscul9870
gamerscul9870 - March 9, 2015 at 7:18pm
Just you wait. Increasing pixels for 5k retina display while being power deficient is enough to tell that smaller logic board means more room for performance.
John
John - March 9, 2015 at 7:02pm
Wow so freakin nice
Recent. Read the latest Apple News.
RECENT
Tutorials. Help is here.
TUTORIALS
Where to Download macOS Monterey
Where to Download macOS Ventura
AppleTV Firmware Download Locations
Where To Download iPad Firmware Files From
Where To Download iPhone Firmware Files From
Deals. Save on Apple devices and accessories.
DEALS