Watch Beats 1 Creative Director Zane Lowe's SXSW Keynote [Video]

Watch Zane Lowe, Creative Director of Apple Music's Beats 1 radio, give a keynote address at SXSW.

A New Zealand-born radio DJ, Live DJ, record producer, and television presenter, Lowe is now the Creative Director and LA Anchor for Beats 1, Apple’s first free global radio station broadcasting 24/7 to over 100 countries.


Lowe starts talking about Beats 1 around the 35 minute mark.

Take a look below!