How Apple Made Its New Holiday Ad [Video]

How Apple Made Its New Holiday Ad [Video]

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Apple has posted a video that gives us a behind the scenes look at how it created its new holiday ad, 'Share Your Gifts'.

See how the team brought Sofia and her world to life.

The team created a miniature set for the spot rather than creating the environment digitally. Take a look below!




Apple has also shared a couple new 'How I Create' ads.

Check those out below!








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