How Apple Made Its New Holiday Ad [Video]

Apple has posted a video that gives us a behind the scenes look at how it created its new holiday ad, 'Share Your Gifts'.

See how the team brought Sofia and her world to life.


The team created a miniature set for the spot rather than creating the environment digitally. Take a look below!




Apple has also shared a couple new 'How I Create' ads.

Check those out below!


Holiday — How I Create Music on iMac and iPhone ft. Billie Eilish



Holiday — How I Create Stories with Color on MacBook Pro