iPad Demand Exceeds Pre-launch iPhone Demand

A new survey suggests pre-launch demand for the iPad is greater than that of the iPhone before it first launched.

AppleInsider reports on a RBC/ChangeWave survey which found that 13 percent of respondants are likely to buy Apple's forthcoming iPad, a number greater than the 9 percent who planned to buy an iPhone before its launch.

RBC Capital Markets analyst Mike Abramsky said the responses from 3,200 participants show strong pent-up consumer demand for the iPad.


In 2007, 28 percent of respondents said the iPhone was too expensive, only 8 percent in 2010 said they would not buy the iPad based on its price. While 19 percent said they are interested in the $499, 16GB model, another 19 percent said they would opt for the high-end, $829, 64GB model with 3G.

Of those surveyed, 68 percent said they would surf the Internet with the iPad, 44 percent would check e-mail, and 37 percent are interested in reading e-books.

The survey found that the iPad could affect sales of other Mac products. 25 percent of respondents said they will delay planned Apple purchases because of the device. MacBook purchases will be delayed by 9 percent of respondents, while 10 percent of prospective iPhone buyers will postpone their purchase.

"This data, while preliminary, suggests iPad may have greater potential than expected, to expand Apple's addressable PC, iPod markets and to capture a segment of the home PC market," Abramsky wrote.


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