In partnership with Korn Ferry, FORTUNE asked 3,820 executives, directors, and securities analysts to select the 10 companies they admired most. They chose from a list made up of the companies that ranked in the top 25% in last year’s surveys, plus those that finished in the top 20% of their industry. Anyone could vote for any company in any industry.
Apple came in first place, followed by Amazon, Microsoft, Walt Disney, and Starbucks.
After a year in which humanity leaned more heavily than ever on tech giants—to connect, entertain, and even feed us in a time of isolation—it’s fitting that Apple, Amazon, and Microsoft hold the top three spots in Fortune’s ranking of corporate reputation. Apple, the premier personal-tech provider, tops the roster for the 14th year in a row, based on our poll of some 3,800 corporate executives, directors, and analysts. Elsewhere on our All-Stars list, companies that became even more essential during the pandemic were among the biggest movers. Streaming juggernaut Netflix returned to the top 10. Big-box giant Walmart (No. 11) and Target (No. 17) earned their highest rankings since 2011 and 2008, respectively. And chipmaker Nvidia, medical supplier Abbott Laboratories, and fintech pioneer PayPal each made their Top 50 debut.
Hit the link below to check out the full list!