Next year, Apple intends to significantly up its output of new TV shows and movies to at least one a week, according to a person familiar with the matter, more than double its pace this year. It also plans to spend more than $500 million on marketing Apple TV+ this year, another person familiar with the matter said.
Although Apple lags far behind Netflix and Amazon, its subscriber numbers are respectable at around 20 million paying for the service.
Analysts previously estimated that the service had around 40 million subscribers at the end of last year, a figure a person with knowledge of the numbers said remained roughly accurate as of this summer. Approximately half of the subscribers are paying for the service, while the others are on free trial periods, this person said.
More details in the full report linked below...