YouTube Lands NFL Sunday Ticket After Apple Withdraws From Negotiations

YouTube has announced a deal to bring NFL Sunday Ticket to YouTube TV & YouTube Primetime Channels.

The National Football League today announced a multi-year agreement with Google granting YouTube TV and YouTube Primetime Channels the right to exclusively distribute NFL Sunday Ticket to consumers in the United States starting with the 2023 NFL season. This strategic partnership will provide fans greater access to NFL Sunday Ticket while tapping into the best of YouTube's technology and product innovation.

"We're excited to bring NFL Sunday Ticket to YouTube TV and YouTube Primetime Channels and usher in a new era of how fans across the United States watch and follow the NFL," NFL Commissioner Roger Goodell said. "For a number of years we have been focused on increased digital distribution of our games and this partnership is yet another example of us looking towards the future and building the next generation of NFL fans."


"YouTube has long been a home for football fans, whether they're streaming live games, keeping up with their home team, or watching the best plays in highlights," said Susan Wojcicki, CEO of YouTube. "Through this expanded partnership with the NFL, viewers will now also be able to experience the game they love in compelling and innovative ways through YouTube TV or YouTube Primetime Channels. We're excited to continue our work with the NFL to make YouTube a great place for sports lovers everywhere."

It was widely rumored that Apple would land NFL Sunday Ticket for its Apple TV+ streaming service; however, the company allegedly pulled out of negotiations due to the high cost and the inability to reach an agreement that would allow for streaming on its rumored mixed reality headset.

YouTube says it will announce NFL Sunday Ticket product features and functionality ahead of the 2023 NFL season.

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