RIM Celebrates New AT&T Data Plans

RIM happily notes that new AT&T data plans make Blackberry phones more attractive to customers, according to a Boy Genius Report.

These new pricing plans will translate to savings for BlackBerry customers due to the industry-leading efficiency of the BlackBerry platform. Thanks to RIM's longstanding focus on wireless data efficiency and investment in related technologies and infrastructure, the BlackBerry platform is significantly more efficient than other mobile platforms and this leads to a major advantage for users with tiered pricing plans


"AT&T's strategic pricing move is great news for BlackBerry smartphone customers," said Jim Balsillie, Co-CEO, Research In Motion. "We envision a day when all mobile phones are smartphones and we believe AT&T's new service plans, together with RIM's leading portfolio of BlackBerry products and services, will help attract a much broader range of consumers."

Apple must be thrilled...