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Apple has posted two new ads for the iPhone 7 entitled, 'Midnight' and 'Morning Ride'.

Apple has reportedly acquired Gliimpse, a personal health data startup that automates access to your medical records.

Apple has changed how you Force Restart the iPhone for the iPhone 7 and iPhone 7 Plus

Conan has posted a humorous ad making fun of Apple's new AirPods.

Apple has posted a trailer for an exclusive documentary coming to Apple Music: 'The Cash Money Story: Before Anything'.

Despite stepping down as CEO five years ago, Steve Jobs wasn't planning on leaving the company; rather, he was going to focus his energy on reinventing the television.

Check out these renders of the new Apple AirPods in Jet Black.

Apple has posted a new ad for the iPhone 7 ahead of its release on Friday, September 16th.

Apple has released iOS 10.0.1 GM, tvOS 10 GM, watchOS 3 GM, and macOS Sierra GM to developers for download.

Apple has released macOS Sierra 10.12 beta 8 to developers and a seventh beta of macOS Sierra 10.12 to public testers.

Check out this video comparing the real world speed of the iPhone 7 and the Samsung Galaxy Note 7.

Apple is reportedly planning to introduce three new iPhone models next year with one of them featuring a curved OLED display

Apple is offering six different bundles of 10 movies for $10 to celebrate 10 years of offering movies via iTunes.

Apple has released the third public beta of macOS Sierra 10.12 for download.

Apple has sent out press invites for a September 7th event at which the company is expected to unveil the new iPhone 7.

The European Commission has ruled the Apple received illegal state aid from Ireland and will owe billions of euro in back taxes to Dublin.

Apple has seeded watchOS 3 beta 6 to developers for testing.

Check out this footage of the iPhone 7 launch from around the world.

Apple has released iOS 10 beta 7 to developers and a sixth public beta to testers.

We will be providing coverage of Apple's 'Let Us Loop You In' event beginning March 21st at 10:00am PST / 1:00pm EST.

Apple has updated the new Messages App Store in iOS 10 with categories to make it easier to find apps and packages that interest you.

Watch Apple's official 'Introducing iPhone 7' video.

Apple's car project is increasing its focus on developing self-driving technology as Bob Mansfield takes charge of the endeavor.

Apple has officially launched its new iMessage App Store ahead of the release of iOS 10.

Apple has released macOS Sierra 10.12 beta 7 to developers and a sixth beta of macOS Sierra 10.12 to public testers.

Apple has released the fourth beta of macOS Sierra 10.12 to developers for testing.

Apple has selected Noodles! as its free App of the Week.

Apple today announced earnings for its fiscal third quarter ending June 25, 2016.

An all-new Apple Watch 2 is expected to launch later this year with a faster processor, GPS, barometer, and higher capacity battery.

Check out this humorous video introduction to the iPhone 7 by Pineapple.

Apple has selected Pixel Cup Soccer 16 as its free App of the Week.

Apple has seeded the first watchOS 2.2.2 beta to developers for download and testing. Apple released the second tvOS 9.2.2 beta for developers as well.

Apple is planning to bring support for FeliCa, a mobile tap-to-pay standard developed by Sony, to iPhones in Japan.

Apple has released iOS 10 beta 8 to developers and the seventh public beta of iOS 10 to testers.

Apple has released tvOS 10 beta 7 to developers for download and testing.

Sony Electronics announced today its new XAV-AX100 in-car audio system with Apple CarPlay connectivity, the ability to play a variety of media files, and get up to date information on the go.

Apple has quietly doubled the storage offered on various iPad tiers and lowered the price of some iPad Pro tiers.

Apple has updated its App Store Review Guidelines with information on subscriptions, SiriKit, and iMessage ahead of iOS 10.

Apple has released iOS 9.3.5 for the iPhone, iPad, and iPod touch.

During its earnings called today, Target said that sales of Apple products were down 20% last quarter.

Apple has posted five new health videos entitled: Sleep, Mindfulness, Nutrition, Activity, and Everything's Connected.

Apple has stopped signing iOS 9.3.2 and iOS 9.3.3 which means a restore and downgrade to those firmware versions is no longer possible.

Jessica Alba has signed on as a mentor and advisor for Planet of the Apps, the new unscripted series co-produced by Propagate and Apple.

Apple has introduced a new 2TB iCloud storage plan for $20/month.

TSMC is reportedly working with Apple on 10nm chip designs for the company's A11 processor set to go into production in 2017.

Apple has released iOS 10 beta 5 to developers for testing.

Apple has seeded watchOS 3 beta 5 to developers for testing.

Apple has released iOS 10 public beta 3 for download.