Steve Jobs considered killing Apple's professional line of products, according to Ken Segall, author of Insanely Simple and the creative director of the Think Different ad campaign.
Luxshare has purportedly obtained the NPI for the 2024 iPhone 16 Pro Max, marking the first time Foxconn has not won the the highest-level iPhone assembly NPI.
Check out these new videos of the Apple Watch being tested in a waterproof test chamber to 40m / 140ft, during a 1000m lap pool swim, and off a 10m dive board.
Scott Forstall has spoked publicly about Apple for the first time since his departure, noting he is "delighted" that they continue to turn out great and beloved products.
Apple has posted an inside look at Pachinko, a sweeping drama series based on the bestselling novel by the same name and told across three languages – Korean, Japanese, and English.
Apple has posted a new webpage encouraging Chinese customers to use official Apple chargers following two incidents with users being shocked by their charging iPhones.
Apple suppliers, including Foxconn, have been forced to suspend production after China partially locked down Shenzhen and Shanghai to combat an increase in COVID-19 cases.