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Apple will allegedly introduce a new Rose Titanium color for the iPhone 16 Pro, replacing Blue Titanium.

Apple's new 13-inch MacBook Air with M3 chip, 16GB of RAM, and 512GB of storage is on sale for $200 off today!

Apple today announced financial results for its fiscal 2024 first quarter ended December 30, 2023.

Apple has announced a new 'Little Voice' drama series from J.J. Abrams, Sara Bareilles and Jessie Nelson that will premiere on Apple TV+ on Friday, July 10th.

Apple has released its 2023 App Store Transparency Report, providing some statistics on App Store operations including reviews, rejections, removals, and downloads.

Apple has signed a deal with Julia Louis-Dreyfus to develop new projects exclusively for Apple TV+.

Apple is set to begin mass shipments of its new Vision Pro headset in the first week of January 2024, according to a new report.

The World Surf League as announced the Apple Watch as 'official wearable equipment' marking the first time the device will be used as official competitor equipment in a professional sports environment

Apple has announced its holiday shipping deadlines for shoppers who want their gifts to arrive by Christmas 2023.

Apple surprised everyone today by announcing support for the RCS messaging standard that will improve interoperability with Android phones.

Check out this video teardown of the new M4 13-inch iPad Pro.

If you have an Apple ID, you can now install Apple's developer betas for free!

Apple beat Samsung and topped the global smartphone for the very first time in 2023; however, the company is now revising down shipment forecasts for 2024, according to a new report.

Apple has officially announced iOS 17, the next major update to its mobile operating system for iPhone.

Apple announced a new subscription service today called Apple Business Essentials that offers device management, 24/7 Apple Support, and iCloud storage for businesses with up to 500 employees.

Apple has shared the official trailer for 'Disclaimer,' a psychological thriller told in seven chapters, starring Academy Award winners Cate Blanchett and Kevin Kline.

Apple has seeded watchOS 10.2 beta 3 to developers for testing.

Apple has seeded tvOS 17.2 beta 3 to developers for testing.

Apple's AirPods Max headphones are on sale for just $382.70 today, their lowest price ever!

A recent leak claims to reveal details about Apple's iPhone lineup for 2025, including screen sizes and costs.

Apple has announced that it has renewed 'Criminal Record,' its thriller series starring and executive produced by Peter Capaldi and Cush Jumbo, for a second season.

Apple has officially released iOS 17.4 and iPadOS 17.4 for iPhone and iPad.

Apple has launched a new 'Apple TV' YouTube channel that features numerous trailers, behind the scenes videos, teasers, clips, and scenes highlighting content that is and will be available through the Apple TV.

Apple has made its 'Everyone Can Create' curriculum available for free on Apple Books.

Apple has shared two new ads that highlight the new features in Final Cut Pro for Mac and iPad.

Apple has seeded the first release candidate of watchOS 10.4 to developers for testing.

Apple has announced the release of the iPhone 14 and iPhone 14 Plus in Yellow.

Apple has announced that its Apple Arcade gaming subscription service will add four new games this month.

Apple posted a new ad for Apple Card card today.

Apple has released macOS Ventura 13.6.7 and macOS Monterey 12.7.5, alongside the release of macOS Sonoma 14.5.

Apple has released iOS 16.7.8 and iPadOS 16.7.8 for older devices.

Apple has released new firmware for its Beats Studio Pro over-ear headphones, bringing support for Audio Sharing.

Apple has announced that subscribers to Apple News+ now have access to sports journalism from The Athletic.

Apple has announced support for Alternative App Distribution in the EU as required by the Digital Markets Act.

Apple has released 'Trying', a new British comedy series, on Apple TV+.

Apple has seeded tvOS 17.2 beta 2 to developers for testing.

Apple has seeded watchOS 10.2 beta 2 to developers for testing.

Apple has released iOS 17.2 beta 2 and iPadOS 17.2 beta 2 to developers for testing.

Apple Card users are being notified that the maximum balance limit for their Apple Card Savings Account with Goldman Sachs is now $1,000,000.

Apple is using its platform and services to highlight the ongoing effort to end HIV/AIDS on World AIDS Day.

Google is testing a Gemini app for Mac with Desktop Intelligence, letting it access screen context and integrate with apps for more personalized responses.

Apple has debuted the official trailer for 'Sunny,' a new mystery series starring Rashida Jones, Hidetoshi Nishijima, Joanna Sotomura, Judy Ongg, YOU, annie the clumsy and Jun Kunimura.

Apple has officially released macOS Sonoma 14.3 for all Mac users.

Apple has seeded watchOS 10.1 beta to developers for testing.

Apple has reportedly threatened to remove Twitter from the App Store but allegedly won't say why.

The Apple iPad 10 is on sale for just $274.99 for Prime Day, its lowest price ever.

Apple's AirPods Max headphones are on sale for just $394.99 today, their lowest price ever!

Apple has released the iOS 17.4 RC and iPadOS 17.4 RC to developers for testing.