June 21, 2024
Samsung Attacks Apple With 'Uncrush' Ad [Video]

Samsung Attacks Apple With 'Uncrush' Ad [Video]

Posted May 15, 2024 at 10:14pm by iClarified
Samsung has published an ad attacking Apple over its widely criticized 'Crush' ad for iPad Pro.

During a recent 'Let Loose' special event, Apple unveiled its new M4 iPad Pro with ad that featured a giant crusher slowly descending to flatten an array of creative tools and objects (guitar, piano, sound board, paints, camera, etc). When the crusher retracts, the new thinner iPad Pro is revealed.

Apple was forced to apologize for the ad after critics found it distasteful, noting that the destruction of those objects is representative of how technology is crushing human creativity.

Samsung has joined the fray with a new 'Uncrush' ad. The ad features a woman walking through the remnants of crushed objects and picking up a damaged guitar. She uses the guitar and a Samsung Galaxy Tablet S9 to play a song.

In a post on X, Samsung says "We would never crush creativity. #UnCrush"

Take a look at the ad below and let us know what you think in the comments!

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Comments (1)
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McApple1 - May 15, 2024 at 11:29pm
Oh sure, attacking a company because the audience was rubbed the wrong way over an ad. This scumpany defines petty every time Apple does anything at this point only for them to be triggered over what they do as they beg or are addicted to have excessive karma to shoot them selves in the foot with more than their exploding Note 7. 🤦
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