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Apple is reportedly building a Google Now competitor codenamed Proactive that will use user data and usage habits to build a better iOS experience.

Apple Music head Jimmy Iovine talks about new streaming service, Taylor Swift's letter, the hiring of Zane Lowe, and more in an interview with the Evening Standard.

Beddit has launched a watchOS 2.0 app for the Apple Watch, letting you track your SleepScore right from your wrist.

Apple has sold over 13 million new iPhone 6s and iPhone 6s Plus models, a new record, just three days after launch.

Porsche will offer Apple CarPlay in the new 2017 Porsche 911 but has decided not to offer Android Auto due to excessive data collection.

Apple has posted the first beta of tvOS and its SDK, as well as, a Parallax Previewer for developers to download.

Johann Jungwirth has been appointed as Head of the Volkswagen Group's newly-established Digitalization Strategy Department effective November 1, 2015.

We will be providing coverage of Apple's September 9th, 2014 keynote beginning at 10:00am PST / 1:00pm EST.

Angela Ahrendts has begun preparing employees for the in-store launch of the Apple Watch via an internal employee video.

Apple has create a mini site comparing the new iMac to the original released in 1998.

Apple has officially released iOS 9 for public download with new multitasking features for iPad, transit directions in Maps, a redesigned Notes app, a new News app, and Siri improvements.

Apple has updated iCloud.com with a new Find My Friends app.

The Day One journal app has been updated with 3D Touch support, an updated Apple Watch app for watchOS 2, and more.

Apple has reportedly acquired dialogue technology company VocalIQ.

Apple has stopped signing iOS 9.0.2 following the release of iOS 9.1.

Apple today released tvOS beta 2 to developers for testing.

Apple has seeded a second beta of OS X 10.11.1 El Capitan to public testers.

Apple may have filed for a trademark on 'AirPods' which could suggest it has plans to launch wireless earphones.

Apple has announced that it will gift 'The Roundhouse' with environmental upgrades.

Apple has announced that it will shut down HopStop following the launch of Apple Maps transit directions in iOS 9.

Apple has started putting up flags and banners at the Bill Graham Civic Auditorium ahead of its media event on September 9th.

Apple Campus 2 will feature a visitor center with a rooftop observation deck, according to city documents filed this spring.

Apple has confirmed its first major malware attack affecting hundreds of apps.

Apple aired a new ad for Apple Music featuring Mary J. Blige, Kerry Washington, and Taraji P. Henson during the Emmys.

Apple has posted three new ads featuring Jamie Foxx, Steph Curry, and others that highlight the new Camera and hands-free Hey Siri feature on the iPhone 6s.

NewsOfTheWorld is a new tweak from developer Hamza Sood that enables Apple's News app in all countries.

Apple has unveiled a new Beats Pill+ speaker which features bigger and fuller sound, clean and sophisticated design, and a 12-hour battery.

Apple CEO Tim Cook will be a speaker at the WSJ.D LIVE conference taking place October 19-21, 2015.

Apple's retail sales pitch that employees will use to sell the Apple Watch to customers has been leaked.

Apple has released OS X 10.11.1 El Capitan Beta 4 to developers and public beta testers.

Apple will release a (PRODUCT) RED sport band for the Apple Watch, according to a leaked photo posted to Twitter.

The Apple Store has gone down ahead of today's big Apple event at the Bill Graham Civic Auditorium.

DeepMind has expanded on its fullscreen concept for the iPhone with a new video that shows iOS 10 running fullscreen on the iPhone 7.

Interbrand has ranked Apple as the world's most valuable brand for the third consecutive year.

Apple has purchased a 43-acre development site in North San Jose just weeks after establishing its first major presence in the city.

Apple is looking to improve its Maps application by driving vehicles around the world to collect street view imagery.

Apple has decided to put a 'big focus on quality' with its iOS 9 and OS X 10.11 updates, according to sources familiar with the company's plans.

Apple has released a new iPod touch and unveiled a new color lineup for all iPod models, including space gray, silver, gold, pink and blue.

Apple has released iOS 9.1 bringing over 150 new emojis and improvements to Live Photos.

Apple has released iOS 9.1 beta 5 to developers for testing.

Apple has announced that it will increase app prices in Australia, Indonesia and Sweden within the next 36 hours.

Apple has started sending out shipment notifications to customers who pre-ordered the iPhone 6s and iPhone 6s Plus.

Apple has reportedly provided its employees with gray shirts to wear starting at the iPhone 6s launch tomorrow.

Apple has revealed its Back to School promotion for 2015, offering a free pair of Beats Solo2 on-ear headphones with the purchase of a Mac.

Apple is emailing customers in select areas to inform them that their iPhone 6s pre-order may not be delivered on Friday, September 25th due to the Pope's visit.

Taylor Swift has announced that she will let Apple Music stream her 1989 album.

Daring Fireball's John Gruber has come out with his price predictions for the Apple Watch ahead of the company's Spring Forward media event tomorrow.

Apple has released an update to iBooks Author which brings ePub template support for the Pop-Over widget.