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Apple has debuted the official trailer for the second season of 'Severance'.

Apple has added some new privacy protections in iOS 15, iPadOS 15, macOS Monterey, and watchOS 8.

Apple is entering a new paradigm, according to Loup Ventures analyst Gene Munster. The analyst calls this paradigm 'Apple as a Service' and believes it will bode positive for the company's multiple.

Apple is allegedly planning to release a gigantic 16-inch iPad Pro in the fourth quarter of 2023.

Apple has seeded watchOS 9.2 beta to developers for testing.

Apple has released iOS 16.2 beta and iPadOS 16.2 beta to developers for testing.

Apple has updated the Apple Store app with support for checking product availability and order status via Siri Shortcuts.

Apple has released watchOS 5.1.2 which brings electrocardiogram (ECG) capabilities and irregular heart rhythm alerts to the Apple Watch.

Amsterdam Police have successfully ended a hostage situation at the Apple Store in Amsterdam by ramming the gunman with a vehicle as he tried to flee the store.

Executive Vice President of the European Commission Margrethe Vestager said that Apple would rather pay periodic fines than comply with App Store regulation in a recent speech on the Data Act.

Apple has announced an upcoming software update that will bring new features to AirPods including Adaptive Audio, Personalized Volume, and Conversation Awareness.

You can watch Apple's 2023 Worldwide Developers Conference keynote right here!

Apple has released the first beta of macOS Sonoma 14 to developers for testing.

Apple is working on a new iPad Pro that features a glass back to enable wireless charging.

Apple has released iOS 16.1 for the iPhone bringing several new features including iCloud Shared Photo Library, third party Live Activities, Apple Fitness+, and more.

Apple has removed all Withings accessories from its online store following a Nokia lawsuit.

Apple has announced a third season renewal for the 'The Reluctant Traveler With Eugene Levy,' a series hosted and executive produced by Emmy Award winner Eugene Levy.

Apple has released new firmware updates for all current AirPods models.

Apple has officially released a new Beats Pill speaker after weeks of teasing the device.

Apple has shared a new ad for the iPhone 15 Plus entitled, 'Miss You'.

This handy mockup lets you visualize what the bands from the Stainless Steel Apple Watch collection would like on the aluminum Apple Watch Sport.

Apple has announced that 'Swan Song' will debut on Apple TV+ and in theaters on Friday, December 17.

Apple has released the second public beta of macOS 11 Big Sur to testers.

Targus has announced the launch of a new 'Cypress Hero' backpack with Apple Find My integration.

Apple today unveiled an all new iMac line featuring brilliant LED-backlit 21.5 and 27-inch widescreen displays

iFixit has posted its teardown of the new iPhone 16e, offering an up close look at its internals and the new C1 modem.

Fornite has announced permanent discounts of up to 20% off on V-Bucks and real-money via direct payment.

Meta CEO Mark Zuckerberg is targeting Apple over the privacy of iMessage, its messaging application for iOS and macOS.

Apple has officially released macOS Big Sur 11.4 for download.

Apple has seeded the first public beta of watchOS 7 to testers for download.

Apple CEO Tim Cook is teasing a new 'Air' product announcement 'this week'.

A four pack of Apple AirTag trackers are on sale for just $69.99 in a top Cyber Monday 2024 deal.

Apple is giving developers early access to the Apple Watch in a secret lab at its headquarters in Cupertino, California.

Apple has announced plans to support (RED) with new products, custom (RED) app content, an exclusive album, and a donation of up to $1 million in honor of World AIDS day.

A Security researcher claims he was the one who broke into Apple's Developer Center and reported it to Apple before it was taken down

Apple has stopped signing iOS 16.4.1, preventing users from being able to downgrade or restore to that firmware version.

Apple has debuted a trailer for its new Spanish-language crime drama 'Women in Blue'.

Apple has seeded watchOS 9.1 beta 5 to developers for testing.

The new 11-inch and 12.9-inch iPad Pros are once again on sale with some models hitting all-time low prices.

Apple has seeded watchOS 7.5 RC to developers for testing.

The Apple Pencil 2 is on sale for an all-time low price of just $85 today!

Panera has announced that guests can now get unlimited 3% Daily Cash Back on Apple Card.

Apple has announced that the animated short film, 'The Boy, the Mole, the Fox and the Horse', based on the best-selling book by author Charlie Mackesy, will be coming to Apple TV+ on Christmas Day.

Amazon has every model of the new iPad Pro on sale for Memorial Day Weekend with discounts up to $220 off.

The Apple Store app has been updated with a new 'For You' tab and iPhone comparison feature.

Apple confirmed that this year's new iPhone models will arrive later than usual during its Q3 FY20 earnings call today.

Apple has won a 2019 UN Climate Action Award in recognition of the company's efforts to move towards a more sustainable future.

Apple has posted four new ads for the iPhone X and Apple Pay.