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Apple has shared the official trailer for 'Smoke,' an upcoming crime drama starring and executive produced by Taron Egerton.

Apple has posted a new 'Call To The Wild' ad for the Apple Watch Ultra.

Apple has released an update for Logic Pro on Mac and Logic Pro for iPad that brings Flashback Capture, Enhanced Stem Splitter, new Sound Packs, and more.

Apple has announced that it has officially completed its acquisition of Pixelmator.

Apple has shared a video highlighting real stories of how the Apple Watch has impacted the lives of its users.

Apple has announced the availability of Tap to Pay on iPhone in Belgium, Croatia, Cyprus, Denmark, Greece, Iceland, Luxembourg, and Malta.

Apple has released an update to its Invites app that introduce a new Link tile.

Netflix has posted a behind-the-scenes look at how it recreated the Apple Amsterdam store for its film 'iHostage'.

The new Apple Watch Series 10 is on sale for just $329 today!

Apple has announced the release of two new Apple Watch Pride Edition bands.

The European Commission has announced the acceptance of commitments made by Apple to address concerns related to its refusal to grant rivals access to NFC technology for payments on iPhone.

Apple has released iOS 18.5 beta 3 and iPadOS 18.5 beta 3 to developers for testing.

Apple released a new firmware update for AirPods Max today after pulling the update released on Monday.

Apple has announced that the third season of 'Foundation,' its science fiction series based on the award-winning novels by Isaac Asimov, will premiere on Friday, July 11.

Apple has released macOS Sequoia 15.5 beta to developers for testing.

Apple has debuted the official trailer for the second season of 'The Buccaneers.'

Nearly all Apple's official MagSafe cases for the iPhone 13/Pro/Max/mini are on sale today.

Apple executives shared new details on iPhone 17 demand, supply constraints, AI strategy, and a sharp rebound in China during the earnings call.

Apple has released iOS 18.5 Release Candidate and iPadOS 18.5 Release Candidate to developers for testing.

Apple has seeded the first release candidate of visionOS 2.5 to developers for testing.

Goldman Sachs CEO David Solomon hinted at an early exit from the company's partnership with Apple for the Apple Card during an earnings call today.

Apple has just introduced significant price increases to many of its services, including Apple TV+, Apple Arcade, Apple News, and Apple One.

Apple today unveiled a visionOS 2 software update for its Vision Pro headset.

Apple has seeded the first release candidate of watchOS 11.2 for Apple Watch to developers for testing.

Apple has officially released iOS 26.4 and iPadOS 26.4. The update brings Playlist Playground to Apple Music, eight new emoji, and Freeform upgrades.

Apple has started assembling its new iPhone 16e in Brazil, according to a recent report.

Apple has released macOS Sequoia 15.4 beta to developers for testing.

Apple has just opened pre-orders for the iPhone 16e, the latest member of its iPhone 16 family.

Apple maintained its lead in the global true wireless stereo (TWS) market during Q1 2025.

Apple has shared a new ad for its 'Apple One' subscription bundle.

Apple may be preparing to expand its Vision lineup with a new 'Air' model that uses titanium to reduce weight, according to new report.

Apple has reportedly cancelled a project to build augmented reality (AR) glasses that would require a connection to a Mac.

Apple will delay some of its artificial intelligence features beyond the release of iOS 18.0 and iOS 18.1, according to a new report.

Apple's working on an optional battery case for its upcoming ultrathin iPhone 17 Air, according to a new report.

Apple has stopped signing iOS 18.4, preventing users from being able to downgrade or restore to that firmware version.

Apple has officially released watchOS 9 for Apple Watch bringing a new Low Power Mode, workout app improvements, a redesigned compass app, and more.

Apple has made a key decision for its rumored foldable iPhone, choosing Samsung Display as the exclusive supplier for the device's OLED panels, according to a new report.

Apple has officially introduced C1, its first in-house 5G modem designed to offer fast and reliable 5G connectivity with improved power efficiency.

The EU is set to impose fines on Apple and Meta next week for violating the Digital Markets Act (DMA).

Apple has unveiled the official trailer for 'The Wild Ones,' a six-part documentary adventure series that follows a team of elite wildlife experts into the world's most remote and unforgiving environments.

Vision Pro was released today and Apple has shared photos and video from the occasion at Apple Stores across the United States.

The next generation Apple Watch, set for unveiling next week, will likely get sleep apnea detection, according to a new report.

Apple today announced financial results for its fiscal 2025 fourth quarter ended December 28, 2024.

Apple has announced the renaming of Beats 1 to Apple Music 1 and launched two additional radio stations: Apple Music Hits and Apple Music Country.

The global smartphone market grew 3% year-over-year in Q1 2025, with Apple claiming the top spot, driven by the iPhone 16e launch, according to a new report.

Apple has released iOS 18.5 beta 2 and iPadOS 18.5 beta 2 to developers for testing.

Apple has launched a service program for a 'blank screen issue' affecting the Apple Watch Series 6.

Apple has shared a compilation of fifty two 'perfect shots' from its Apple TV+ series and films.