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Apple has announced that its Apple Arcade subscription service will launch on Thursday, September 19th for $4.99/month.

Apple CEO Tim Cook has revealed that one-third of customers coming in to the Apple Store are trading in their old devices.

Apple has posted a First Look Featurette for Ghost Writer.

A select number of Apple Stores are piloting a new program that will allow customers to purchase AppleCare+ beyond the usual 60 days after purchase.

Apple has released macOS Catalina 10.15.1 which brings new emoji, support for HomeKit Secure Video, new Siri privacy settings, and more.

Tile has announced a new Smart Alerts feature that will launch in beta ahead of Apple's rumored AirTag tracker.

Apple has posted its touching ad for the 2019 holiday season entitled, 'The Surprise'.

Apple's official leather and silicone cases for the iPhone XS and iPhone XS Max are on sale for up to 39% off today.

Apple has seeded watchOS 6.1.1 beta 3 to developers for testing.

Apple has seeded tvOS 13.3 beta 3 to developers for testing.

Apple has released macOS Catalina 10.15.2 beta 3 to developers for testing.

Apple has released iOS 13.3 beta 3 and iPadOS 13.3 beta 3 to developers.

Check out this concept for a next generation Apple iPhone 12 Pro SUPER.

Apple has posted official trailers for its Ghostwriter and Helpsters shows now available via Apple TV+.

The 38mm Apple Watch Series 3 with Cellular is on sale for $199 today.

Apple has posted an official 'Jericho' trailer for Servant, an original show coming soon to Apple TV+.

The Castro Podcast app has been updated with numerous new features and improvements.

Apple has announced an unexpected special event on December 2, 2019.

Apple's Smart Battery Case for the iPhone XS Max is on sale for 54% off.

Apple announced today that it will assemble its new Mac Pro in Texas.

Apple has stopped signing iOS 13.1.2 and iOS 13.1.3, preventing users from being able to downgrade or restore to those firmware versions.

Apple has released iOS 13.2.2 for the iPhone, iPad, and iPod touch to fix an issue that could cause backgrounded apps to unexpectedly quit.

The newly released iOS 13.2 software update may have revealed 'AirTag' as the name of Apple's upcoming Tile-like tracker device.

Apple is removing all 181 vaping-related apps from the App Store today.

Instructions on how to activate your free one year subscription to Apple TV+.

Apple has bought the rights to the 'AirTag' trademark for its upcoming tracking device.

Apple's 16-inch MacBook Pro has a new lid angle sensor.

The Apple TV+ streaming service offers the highest quality 4K video stream, according to a new report.

The Logitech Circle 2 security camera has been updated with Apple HomeKit Secure Video support.

The official Apple Smart Battery Case for the iPhone XS in white is on sale for 54% off today.

Apple has posted a film to introduce its new 16-inch MacBook Pro.

Apple has released macOS Catalina 10.15.2 beta 2 to developers for testing.

Amazon's Fire TV Stick 4K with support for the Apple TV app is on sale for 50% off today.

Roku has released an Apple Watch app to let users easily control its devices from their wrist.

Apple has released iOS 13.3 beta 2 and iPadOS 13.3 beta 2 to developers for testing.

Apple has seeded tvOS 13.3 beta 2 to developers for testing.

Apple's new iPad Pros are on sale for up to $399 off today.

Apple's AirPods 2 with Wireless Charging Case have dropped to an all-time low price of $159.99.

Apple has named five new VPs in the past month, promoting four executives and bringing back a former iPhone executive.

Netatmo has announced that its Weather Station has been updated with Apple HomeKit support.

Apple has shared a first look featurette for SEE, an upcoming new drama series on Apple TV+.

Apple is planning to use Qualcomm's 5G modem for three new iPhones to be released in 2020.

The LIFX Mini color smart bulb with Apple HomeKit support is on sale for 34% off today.

Apple has seeded watchOS 6.1.1 beta 2 to developers for testing.

The Disney+ app and streaming service is now available for the iPhone, iPad, and Apple TV.

Apple has set an aggressive timeline of 2022 for the launch of its own 5G modem for iPhone.

We will be providing live coverage of Apple's March 25th special event at the Steve Jobs Theater in Cupertino, California.

The 2017 13-inch MacBook Air is on sale for 32% off.