Apple has pulled it off. The Cupertino company managed to sell in a very short timespan a million of its latest iPhone. Furthermore, it also sold 10 million applications from its AppStore. However, a significant portion of the latter are free applications, so it would be more accurate to say that 10 million iPhone / iPod Touch applications were downloaded from Apple's newly launched online third-party applications store.
Apple's goal is to reach 10 million sales of the iPhone by the end of the year.