Facebook is Planning to Rival Apple With a New Mobile Platform for iOS Devices

Facebook is Planning to Rival Apple With a New Mobile Platform for iOS Devices

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Facebook is about to launch Project Spartan, a new mobile platform aimed squarely at iOS devices, according to TechCrunch.

As we understand it, Project Spartan is the codename for a new platform Facebook is on verge of launching. It’s entirely HTML5-based and the aim is to reach some 100 million users in a key place: mobile. More specifically, the initial target is both surprising and awesome: mobile Safari.

Facebook is reportedly trying to break the stranglehold Apple has on mobile app distribution. 80 outside developers are said to working on the project with teams creating apps that range from news readers to games. Zynga and Huffington Post were named as two of those developers. The platform is expected to be unveiled within a few weeks.

TechCrunch writer MG Siegler says he has seen Project Spartan with his own eyes.

Imagine loading up the mobile web version of Facebook and finding a drop-down for a new type of app. Clicking on one of the apps loads it (from whatever server it’s on depending on the app-maker), and immediately a Facebook wrapper is brought in to surround the app. This wrapper will give the app some basic Facebook functionality, as well as the ability to use key Facebook elements — like Credits.

The goal with Project Spartan is apparently to get people using Facebook as the distribution model for applications and not the App Store.

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Facebook is Planning to Rival Apple With a New Mobile Platform for iOS Devices

DacksMac - June 16, 2011 at 8:44am
Facebook can\'t even get their current iOS app running right. The layout is horrible, it\'s buggy as shit, and with all their money you would think their app wouldn\'t stink... Wrong.
Nick - June 16, 2011 at 10:10am
I couldn\'t agree more. For a company that focused on stability and keeping the website up and running, they sure haven\'t focused on what is probably the most used portal into their website. It\'s pathetic they can\'t even get something as simple as their Facebook app running correctly. They are definitely going overboard and trying to suck up as much money as they can by branching out their arms into areas they shouldn\'t even be in. I\'m sorry, but who the hell wants to rent a movie on Facebook? Whey the hell was that a focus of facebook?
Don - June 16, 2011 at 7:37pm
Damn right! FB is shit website app the lot... No wonder they\'re loosing people in USA and Canada ....
Jay river - June 16, 2011 at 5:40am
And Facebooks app unknowingly takes a picture of u with the front facing camera and loads it into the facial recognition project they are running for the NSA. It\'s even more effective in middle eastern countries where NSA can now search FoF with facial recognition. It makes the post 9-11 transAtlantic telco wiretaps look like kindergarder.
Vakas - June 16, 2011 at 5:30am
I don\'t believe this. Apple will never allow any of the third party platforms on their devices.
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