"We have no intention of bypassing the Apple AppStore by selling directly to the public," explains Randy Palermo, Member of Rapadev, LLC. "Apple does not communicate with developers on the status of a submitted application or timetable for approval. Some apps get approved within a few days, while others take months, seemingly with no explanation why. Our purpose is to allow merchants to start processing mobile transactions now and not subject them to the wait of Apple's mysterious approval schedule."
The official Apple sanctioned method for a developer to distribute applications without going through the AppStore is by "Ad Hoc." To install an application Ad Hoc, an end-user is required to have a mobile provisioning certificate that is encoded with their unique device ID. This certificate must be created by the developer and included with the distributed software. The end-user will then copy both the certificate and the application into iTunes, followed by a normal sync.
ProcessAway will be available from the company's product website free of charge and will have an expiration date of 30 days. Rapadev will renew the trial period for as long as it takes Apple to include the software in the AppStore. After AppStore availability, the end-user will be required to purchase it through Apple if they desire to keep using it.
"Since the announcement of ProcessAway last month, there has been a tremendous amount of global interest for versions that operate with other gateways," Randy Palermo continues. "We are currently expanding the software to accommodate more than Authorize.net merchants and US-based accounts. Other gateways and merchant account resellers are encouraged to contact us if they are interested in having a version of ProcessAway work with their system."
The ProcessAway software will be sold through the iTunes AppStore for $19.99.