Google Maps Loses Millions of Users Following the Release of Apple Maps [Chart]

Google Maps Loses Millions of Users Following the Release of Apple Maps [Chart]

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Over a year after the release of iOS 6, Apple Maps has taken a significant amount of users away from Google Maps, despite the availability of a Google Maps app for iOS, reports the Guardian.

Using data from ComScore, the Guardian notes that in September 2012 there was a total of 81.1 million users of Google Maps, out of 103.6 iPhone and Android users. A year later that number is down to 58.7 million, or 43% of iPhone and Android users. That's despite the user base growing to 136.7 million.

"For the average user, even if they have the Google Maps app, they don't use it a lot," said Andrew Lipsman, an analyst at ComScore. "In a narrow window [after the iOS app download became available] I'm sure there was a ton of activity, but only for a short period."

ComScore revealed that in September 2013, 35 million users made use of Apple Maps at least once during the month, out of a 60.1 million iPhone users. Based on a total of 43.2 million maps users in all, the Guardian estimates that there are about 8.3 million who use Google Maps. However, since about 2 million have not yet updated to iOS 6, the Guardian estimates that there are around 6.3 million users who use Google Maps on a monthly basis. That's a significant drop from 35 million believed to be using the service in September 2012.

More details in the full report linked below...

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Google Maps Loses Millions of Users Following the Release of Apple Maps [Chart]

Mary Silverman - November 13, 2013 at 12:52am
they forgot to mention, that they are loosing costumers period, they are using the map as an excuse, cause ios 7 is even worse, it's just crap. I sold my iphone 5s 2 weeks after,sold my mac book air. went to android and linux. free of headaches now. and that's just me.
Dill Bates - November 13, 2013 at 1:15am
What is this headaches you speak of, just give both to me if you wanted to give it away!
S-s - November 14, 2013 at 11:10am
If they're not good and you don't want them, why you even on this site?? really?
galadriann - November 12, 2013 at 3:55pm
if you have a limited paid phone subscription... no wonder ... Apple's map takes a lot less data compared to google as it is vector based vs bitmap base from google... I use apple when on the go and google while at home ... go figure.. ;-)
Toto - November 12, 2013 at 5:28am
None of these two work as good as navigon.
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