The article entitled, "Mac vs. PC: What You Don't Get for $699" suggests that a 17-in. PC may cost a lot less than a 17-in. Mac. But you get less, too, including security, multimedia tools, and, some say, satisfaction.
Usually silent on such things, Apple did give Business Week a comment on the Microsoft ads. "A PC is no bargain when it doesn't do what you want," Apple spokesman Bill Evans says. "The one thing that both Apple and Microsoft can agree on is that everyone thinks the Mac is cool. With its great designs and advanced software, nothing matches it at any price." Microsoft declined to comment.