220 Software has over a decade of software development experience, and has recently begun to focus on the iPhone platform. The company's first offering, "Baseball Fan" climbed to the #2 spot in the US App Store during it's first week after release. "We're all about providing focused, rich experiences for sports fans" says Vandervelde. "Nascar, as one of the fastest growing sports on earth, has been horribly under represented on the iPhone platform. We have every intention of delivering a 'killer app' for Nascar fans on this platform. Our release roadmap is very ambitious."
NASCAR Ultimate includes all the news, statistics, and realtime information that fans of the sport are looking for, but it's uniqueness lies in it's ties to the fan community. For each race, or each driver, users will be able to see previews, reviews, and video commentary created by other fans like themselves. "The fan experience is a social experience" says Vandervelde. "By connecting fans to each other, we can enhance each person's enjoyment of their chosen sport".
Pricing and Availability:
NASCAR Ultimate is available on the iTunes App Store for $3.99 (USD).