iOS, Android Accounted for Nearly 96% of All Smartphone Shipments in Fourth Quarter of 2013

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Posted February 12, 2014 at 10:02pm by iClarified

Android and iOS accounted for 95.7% of all smartphone shipments in the fourth quarter of 2013, a 4.5% jump from the same period a year ago. Android held 78.1% of market share for 4Q13 shipments, while 17.6% shipments went to iOS.

The smartphone market passed an important milestone in 2013 when worldwide shipments surpassed the 1 billion mark for the first time, driven by continued momentum from Android and iOS. According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, Android and iOS accounted for 95.7% of all smartphone shipments in the fourth quarter of 2013 (4Q13), and for 93.8% of all smartphone shipments for the year. This marked a 4.5-point increase from the 91.2% share that the two platforms shared in 4Q12, and a 6.1-point increase from the 87.7% share they had in 2012

"Clearly, there was strong end-user demand for both Android and iOS products during the quarter and the year," says Ramon Llamas, Research Manager with IDC's Mobile Phone team. "What stands out are the different routes Android and Apple took to meet this demand. Android relied on its long list of OEM partners, a broad and deep collection of devices, and price points that appealed to nearly every market segment. Apple's iOS, on the other hand, relied on nearly the opposite approach: a limited selection of Apple-only devices, whose prices trended higher than most. Despite these differences, both platforms found a warm reception to their respective user experiences and selection of mobile applications."

IDC does note that while smartphone market growth was strong in 2013, the days of double-digit growth will be coming to end. Research shows consumer buying is shifting toward products with significantly lower price points, yet marketing campaigns by Apple and Samsung continue to focus on flagship devices like the iPhone 5s and the Galaxy 5s

"In 2013 we saw the sub-$200 smartphone market grow to 42.6% of global volume, or 430 million units," said Ryan Reith, Program Director with IDC's Worldwide Quarterly Mobile Phone Tracker. "While the market moves downstream to cheaper products it makes sense for Samsung and others to continue their marketing investments geared toward high-end products.

You can read the full report here

iOS, Android Accounted for Nearly 96% of All Smartphone Shipments in Fourth Quarter of 2013

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Apple - February 12, 2014 at 11:49pm

Android run on 600 phones & tablets but IOS Run only on 5 phones & Tablets,so its mean apple is far better then android.

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gamerscul9870 - February 12, 2014 at 11:51pm

We sign deals is why people make the phones to get used to us but we force them to use us instead of worrying about specs, look how jb adds every bit of what we don't do. Look how we have to look over iPhone to keep us going as we try to be them. You got the point man.

gamerscul9870 - February 12, 2014 at 11:48pm

Look son, someone supporting the samtroll club against an iArmy of many. What progress do you guys have, you have your area in Korea, iPhone is for u.s. Ever since you entered it,just like hitter moved to another area for example, that caused world war t (stands for tech.) and guess who's coming BACK for more? Read the [chart] posts! it's enough to tell the story x]