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Apple Considers Release of iTunes Store for Android, Launch of Subscription Based Music Service

Apple Considers Release of iTunes Store for Android, Launch of Subscription Based Music Service

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Apple is considering the release of an iTunes Store app for Android and the launch of a subscription based music streaming service, according to Billboard.

Apple has opened exploratory talks with senior label executives about the possibility of launching an on-demand streaming service that would rival Spotify and Beats Music, according to three people familiar with the talks. Apple is also thinking about adding an iTunes App for Android phones, the Google rival that has been growing faster than the iPhone, these sources said. The surprising discussions are part of a multi-pronged strategy to deal with the double-digit decline in U.S. download sales at Apple’s iTunes Music Store, the largest music retailer.

According to the report, Apple is now contemplating these options because U.S. digital album sales have started to drop. Album sales are down 13% for the week ended March 9 and track sales are down 11%.

"They are feeling out some people at labels on thoughts about transitioning its customers from iTunes proper to a streaming service," says one major label source. "So when you buy a song for $1.29, and you put it in your library, iTunes might send an e-mail pointing out that for a total of, say, $8 a month you can access that song plus all the music in the iTunes store. It's all in the 'what if' stage."

Streaming services have become increasingly popular with Spotify, Pandora and YouTube generated $1.4 billion in subscription, advertising and licensing revenues in the U.S. last year, up 39% from 2012. On the other hand, revenue from downloads was down 3.2% to $2.9 billion.

iTunes Radio, Apple's first foray into the streaming music scene has just recently surpassed Spotify to become the third most popular music streaming service in the United States. It's now just 1% behind iHeartRadio for the number two spot.

An iTunes spokesman refused to comment on the discussions.

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Apple Considers Release of iTunes Store for Android, Launch of Subscription Based Music Service

AaronL - March 22, 2014 at 2:30pm
I've used both and Play Music offers full-quality MP3 downloads. Distribution between devices is made easier with Google although HD movies are downloadable to PC's as well. The fact you don't need an iPod or specific hardware to enable the transaction of purchased media makes Google a better choice for me personally. I think a lot of people will be thinking the same as me although each to their own as they say.
K - March 22, 2014 at 2:32pm
Either way, purchase music on device or computer then transfer (which isn't long for me) I get good sound quality and enjoy them better thanks to EarPods, doesn't work that good on other devices not from apple.
AaronL - March 23, 2014 at 8:27pm
Don't you love the placebo effect? I think they are maybe equalizer-tuned for iTunes in mind. It just means you will need to customise your eq settings to suit. Either way, I prefer a flat as possible frequency response so no one genre music is benefited.
Trojan - March 22, 2014 at 1:07pm
Is iTunes same as AppStore?
K - March 22, 2014 at 1:09pm
Don't see why not.
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