May 29, 2024
Microsoft to Launch New Search Engine With Huge Ad Campaign

Microsoft to Launch New Search Engine With Huge Ad Campaign

Posted May 26, 2009 at 12:33am by iClarified
A new report by AdAge says that Microsoft will begin a major ad campaign to launch its new search engine, Bing.

The software giant is set to launch an $80 million to $100 million campaign for Bing, the search engine it hopes will help it grab a bigger slice of the online ad market. That's a big campaign -- big compared with consumer-product launches ($50 million is considered a sizable budget for a national rollout) and very big when you consider that Google spent about $25 million on all its advertising last year, according to TNS Media Intelligence, with about $11.6 million of that focused on recruiting. Microsoft, by comparison, spent $361 million. Certainly Google has never faced an ad assault of anything like this magnitude.

The ad campaign was created by JWT and will utilize online, TV, print and radio. The ads apparently don't target Google or Yahoo; rather, they will focus on planting the idea that today's search engines don't work as well as consumers previously thought by asking them whether search (aka Google) really solves their problems.

Microsoft to Launch New Search Engine With Huge Ad Campaign
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Jay - May 26, 2009 at 1:41am
How bout spending 100 million on making a great OS instead of the usual shitty OS's that come with large advertising campaigns...
yiyopr - May 26, 2009 at 2:37am
Exactly, if microsoft spent half the time, effort, and money actually fixing windows instead of making stupid TV ads, who knows... They claim windows 7 will fix everything, my forecast is that they're going to change the menu bar at the bottom, add a couple of features and spend $500 million on ads.
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