Adobe 'Doubling Down' on Lightroom as Apple Discontinues Aperture

Adobe 'Doubling Down' on Lightroom as Apple Discontinues Aperture

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Adobe has issued a statement following Apple's announcement that it will replace Aperture and iPhoto with a new Photos app.

The company is looking to capitalize on professional users who are using Aperture and may now be looking for alternative software.

Today, Apple announced they will no longer be developing Aperture in light of their new photography app for OS X. If you are an Aperture or iPhoto customer looking for change, check out our new Creative Cloud Photography plan announced last week, or our standalone Lightroom app for your desktop as alternatives.

The all new Creative Cloud Photography Plan gives you Photoshop (Mac / Win) and Lightroom (Mac / Win / iPhone / iPad / Web). This new offer not only addresses traditional desktop photo requirements but extends these workflows to the web and your mobile devices. Today, Lightroom mobile provides seamless access from desktop, tablet, phone and web.

Put simply we’re doubling down on our investments in Lightroom and the new Creative Cloud Photography plan and you can expect to see a rich roadmap of rapid innovation for desktop, web and device workflows in the coming weeks, months and years. We also continue to invest actively on the iOS and OSX platforms, and are committed to helping interested iPhoto and Aperture customers migrate to our rich solution across desktop, device and web workflows.

Adobe Lightroom 5 was announced last year and the company has followed up the software with versions for iPad and iPhone.

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Adobe 'Doubling Down' on Lightroom as Apple Discontinues Aperture

Lolwut - June 28, 2014 at 3:06am
Or just get a passport on Tuesday at 3P.M. because that's when they're the cheapest.
Queen Barack Hussein Obama - June 29, 2014 at 1:53pm
My illegal friends. Worry not, I will be giving amnesty soon........