Apple Wins Creative Arts Emmy for Its 'Misunderstood' Holiday Ad [Video]

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Posted August 18, 2014 at 5:29pm by Shalom Levytam

Apple, Park Pictures, and TBWA\Media Arts Lab have won an 'Outstanding Commercial' Emmy for their 'Misunderstood' holiday ad.

The ad features a family engaging in various holiday activities while a young teen appears to be reclusively spending his time on the iPhone. In reality, the misunderstood teen is shooting video and editing together a short film of the family which is then AirPlayed to the television for everyone to enjoy.

Notably, Apple's relationship with TBWA\Media Arts Lab has become shaky and the company is now starting to create its TV Ads in-house. However, a recent report said Apple's homegrown commercials aren't performing as well as ads made by its longtime agency TBWAMedia Arts Labs.

Take a look at the ad below if you haven't seen it already!

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Verywellunderstood - August 18, 2014 at 6:01pm

What has this to do with Apple or iPhone for that matter? every mobile phone, smart or not smart, that has a camera can do that!

gamerscul9870 - August 18, 2014 at 6:02pm

It has the logo, shows things you can do with an iPhone, and it has the text they use.

Great! - August 19, 2014 at 12:22am

Yes every smartphone can do that, but an Apple iPhone-using teen knows how to use it to bring joy and togetherness to his family.

Verywellunderstood - August 19, 2014 at 12:21pm

"Yes every smartphone can do that" ..Thank you!

Raul - August 18, 2014 at 5:48pm

And that is how you make an ad

gamerscul9870 - August 18, 2014 at 5:35pm

There you have it. Shows what good things can happen to families rather than wasting time bragging about how better one thing is, take notes competitors, this is why no one listens to wannabe marketing junk.