Spotify for Brands, Spotify’s marketing platform, is launching two new video ad formats: Sponsored Sessions and Video Takeover.
Spotify Free users can opt in to watch a brand-sponsored video spot (aka a Sponsored Session) in exchange for 30 minutes of uninterrupted music. Brands can also sponsor a video ad break on desktop with a Video Takeover. Both formats are delivered in a 100% viewable environment and give our brand partners 100% share of voice.
“Our audience is incredibly engaged so we are delivering an advertising experience that enhances their time spent on Spotify and connects them to the music and brands they love,” says Jeff Levick, Spotify’s Chief Business Officer.
Launch partners for these new formats include Coca-Cola, Ford, McDonald’s, NBC Universal Pictures, Kraft/Mondelez, Nike, Sprint, Target and Wells Fargo.
You can download Spotify Music from the App Store for free.
Download
Spotify Free users can opt in to watch a brand-sponsored video spot (aka a Sponsored Session) in exchange for 30 minutes of uninterrupted music. Brands can also sponsor a video ad break on desktop with a Video Takeover. Both formats are delivered in a 100% viewable environment and give our brand partners 100% share of voice.
“Our audience is incredibly engaged so we are delivering an advertising experience that enhances their time spent on Spotify and connects them to the music and brands they love,” says Jeff Levick, Spotify’s Chief Business Officer.
Launch partners for these new formats include Coca-Cola, Ford, McDonald’s, NBC Universal Pictures, Kraft/Mondelez, Nike, Sprint, Target and Wells Fargo.
You can download Spotify Music from the App Store for free.
Download
![Apple Highlights Fast Apple Card Approval in New Ad [Video]](/images/news/103347/103347/103347-160.jpg "Apple Highlights Fast Apple Card Approval in New Ad [Video]")
![Apple Could Merge iPhone Action Button Into Camera Control Next Year [Rumor]](/images/news/103344/103344/103344-160.jpg "Apple Could Merge iPhone Action Button Into Camera Control Next Year [Rumor]")
![How To Back Up Your iPhone to an External Drive on Mac [Video]](/images/tutorials/72786/72786/72786-160.jpg "How To Back Up Your iPhone to an External Drive on Mac [Video]")
![How To Sideload Apps Onto Your iPhone Using Xcode [Video]](/images/tutorials/52314/52314/52314-160.jpg "How To Sideload Apps Onto Your iPhone Using Xcode [Video]")
![How To Find Your IP Address on iPhone [Video]](/images/tutorials/496/496/496-160.jpg "How To Find Your IP Address on iPhone [Video]")
![Mac mini and Mac Studio Hit All-Time Lows, Up to $200 Off [Deal]](/images/news/103290/103290/103290-160.jpg "Mac mini and Mac Studio Hit All-Time Lows, Up to $200 Off [Deal]")
![M5 MacBook Air Up to $200 Off, 13-Inch From $1,099.99 [Deal]](/images/news/103233/103233/103233-160.jpg "M5 MacBook Air Up to $200 Off, 13-Inch From $1,099.99 [Deal]")
![Apple Watch Ultra 4 Drops Back to All-Time Low of $699.99 ($99 Off) [Deal]](/images/news/103218/103218/103218-160.jpg "Apple Watch Ultra 4 Drops Back to All-Time Low of $699.99 ($99 Off) [Deal]")
![AirTag 2 4-Pack Hits All-Time Low of $69.99 ($29 Off) [Deal]](/images/news/103203/103203/103203-160.jpg "AirTag 2 4-Pack Hits All-Time Low of $69.99 ($29 Off) [Deal]")
