Apple Says It Felt a 'Sense of Responsibility' to Participate in New Steve Jobs Book

Apple Says It Felt a 'Sense of Responsibility' to Participate in New Steve Jobs Book

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Apple has issued a statement revealing that it participated in the new 'Becoming Steve Jobs' book out of a "sense of responsibility", according to the New York Times.

This isn't surprising since Apple executives have spoken out about their dislike of previous works on the life of Steve Jobs.

CEO Tim Cook voiced his dislike of the very popular biography of Steve Jobs by Walter Isaacson, saying "I thought the Isaacson book did him a tremendous disservice. It was just a rehash of a bunch of stuff that had already been written, and focused on small parts of his personality. You get the feeling that [Steve’s] a greedy, selfish egomaniac. It didn’t capture the person. The person I read about there is somebody I would never have wanted to work with over all this time. Life is too short."

SVP Jonathan Ive agreed with Cook saying, "My regard couldn’t be any lower" for the book.

A new biography entitled 'Becoming Steve Jobs' starts shipping on March 24th. Written by Brent Schlender and Rick Tetzeli it has not only gained the approval of Apple executives but Apple itself.

Eddy Cue recently tweeted, "Best portrayal is about to be released — Becoming Steve Jobs (book). Well done and first to get it right."

Apple's iBooks account tweeted, "'Becoming Steve Jobs' is the only book about Steve recommended by the people who knew him best."

Steve Dowling, an Apple spokesman, offered this official statement to the NYTimes: "After a long period of reflection following Steve’s death, we felt a sense of responsibility to say more about the Steve we knew. We decided to participate in Brent and Rick’s book because of Brent’s long relationship with Steve, which gave him a unique perspective on Steve’s life. The book captures Steve better than anything else we’ve seen, and we are happy we decided to participate."

Apparently, it took about 18 months for Apple to decided to assist in the writing of the book. Schlender said, "I think our patience and quiet perseverance was what eventually won them over." While the company saw the final version of the book, Apple wasn't allowed "any editorial input whatsoever", according to Tetzeli.

You can pre-order the book by clicking here.

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Apple Says It Felt a 'Sense of Responsibility' to Participate in New Steve Jobs Book

Rob D - March 24, 2015 at 12:14am
How about a link to pre-order for Apple's bookstore instead of Amazon? ;)
Rob D. - March 24, 2015 at 12:17am
I suppose I could have included the link...
Justabrake - March 23, 2015 at 2:37pm
Iclarified please fix your iPad webpages it cuts off the tops (headers) every time !
iClarified - March 23, 2015 at 4:59pm
It's been fixed. Just waiting on Apple :)
Ren - March 23, 2015 at 8:36pm
I have no problem with it.