Google Branded Smartphone Could Launch By the End of This Year

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Posted June 27, 2016 at 12:16pm by iClarified

Google is reportedly planning to launch its own smartphone by the end of the year to better compete with Apple and Samsung, reports The Telegraph.

While Google already sells phones under the Google Nexus brand, it partners with other companies for the manufacturing of those devices, concentrating more on the software side.

The new device, which will be released by the end of the year according to a senior source, will see Google take more control over design, manufacturing and software.

A self branded phone would offer Google more control of the device, secure the future of its services and minimize fragmentation. It may also be a response to EU accusations that the company is in breach of antitrust rules, abusing its dominant position by imposing restrictions on Android device manufacturers and mobile network operators.

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Google Branded Smartphone Could Launch By the End of This Year

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vanimox - June 27, 2016 at 6:56pm

iPhone jailbreaks are dead and this makes me very sad. If Google can manage to pull off a very nice high quality device like something that Apple would build, I will switch to Android. I guess we'll see :)

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rahilxx98 - June 27, 2016 at 5:24pm

Very exciting

King Rollo - June 27, 2016 at 3:10pm

Cool another flop inbound from Google..

Cliffy - June 27, 2016 at 11:19pm

Another version of Amazon Fire

justgreatideas - June 27, 2016 at 2:30pm

just make a google phone with ios. that's competition. everyone uses android. so everyone competing. now a google phone with ios10 would be very interesting. its already open sourced. just my thoughts

dkdk - June 27, 2016 at 5:11pm

iOS is NOT open sourced. No-one but Apple can install it. Otherwise there'd be no need for jailbreaks.

dkdk - June 27, 2016 at 1:41pm

This will be good for the industry. And therefore for us, the consumers. And you can quote me on that.

stevenlacross - June 27, 2016 at 1:18pm

Sweet, a google nexus phone