Apple Pays Tim Cook Less Following Missed Revenue and Profit Goals

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Posted January 6, 2017 at 4:23pm by iClarified

Apple paid Tim Cook and other top executives less in 2016 following missed revenue and profit goals for the year.

In a regulatory filing spotted by the WSJ, Apple said annual sales were $215.6 billion, 3.7% below its target of $223.6 billion. Operating income was $60 billion, 0.5% short of its $60.3 billion target.

Due to the missed targets, executives didn't get their full possible cash incentive. Last year Cook earned $10.3 million in compensation but this year he received $8.75 million.

Cook's pay fell 15% compared to an average drop of 9.6% for other executives.

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Apple Pays Tim Cook Less Following Missed Revenue and Profit Goals

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Comments (14)

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matrixmaniac - January 7, 2017 at 9:44am

Tragically I think he actually loves to make great products, but he simply doesn't know how to do that. Products that can't be operated without dongles (many dongles) don't feel great. Products without any upgrade-ability don't feel great. Products that limit your ways of working don't feel great. Software updates that you can't prevent or undo even if they are about to remove features you like or need don't feel great. Getting an ear pod with your new iPhone that doesn't fit to any other audio source on the planet doesn't feel great either. It's too much and too un-innovative.

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Steve Nojobs & Tim Crook - January 7, 2017 at 5:40am

Awwwwe poor guy. How can he live on 8 million only!!??

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ricecook - January 7, 2017 at 1:12am

no doubt !Tim cook will receive a less more by April,after Samsung galaxy S8 on the market!! watch out apple..!!!

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Kk - January 7, 2017 at 9:18am

Im so looking forward to this

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SayingWhatEveryonesThinking - January 10, 2017 at 7:19am

ricecook, great name. And, "cook will receive a less more" is even better. But the best is mentioning the next Samsung that will have bigger and better explosive power. You are hilarious!

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D - January 7, 2017 at 12:11am

Poor Tim! Maybe should start up a GoFundMe campaign for him so he can get back in his feet again.

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2600Sam - January 6, 2017 at 7:34pm

proof that apple only cares about the money !!

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Husse - January 6, 2017 at 5:58pm

We gotta donate for them, gosh i feel so sorry for that cut. They won't even have enough money for food

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Steve Nojobs & Tim Crook - January 6, 2017 at 5:03pm

Damn right, as it should be. Ain't nobody got $$$$ anymo

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SayingWhatEveryonesThinking - January 6, 2017 at 4:55pm

They deserve it for removing the headphone jack from the iPhone and all the needed ports on the new MacBook Pro.

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Dude - January 6, 2017 at 4:41pm

If u were getting paid 12 million a year and you got 4 million cut from ur salary the next year......u'd be irritated as well don't lie

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None45 - January 7, 2017 at 6:41pm

You know what's more irritating? The use u and ur and U'd instead of the proper you, your, you're and you'd. But you're right, that pay cut would irritate me.

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Charlie - January 6, 2017 at 4:34pm

Oh no 8 million dollars what ever will he do... wish someone would hand me 8 million for doing my job...

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AntiNeo - January 6, 2017 at 4:28pm

Oh,No !!! He's must be starving now ... Poor thing ...

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