Apple Begins to Promote Music-Themed Movies

Apple has launched a new Music Movies section in iTunes to promote exclusive content, according to a report by Billboard.biz.

The company plans to negotiate exclusive access to new music-themed movies and make them available on iTunes before the DVD hits retail stores.

One of the first exclusives is "It Might Get Loud," the documentary about guitar gods Jimmy Page, the Edge and Jack White, which iTunes will offer from Dec. 8 - 22 before any other outlet. Pre-orders start today. Another is the Kings of Leon concert film "Kings of Leon, Live at the O2" from Nov. 3 - 10.

And finally, Apple is expanding catalog of older music-based films with such titles as "The Song Remains the Same," "U2: Rattle and Hum," "Buena Vista Social Club," "Don't Look Back-Bob Dylan," John Lennon Imagine," "Neil Young: Heart of Gold," "This Is Spinal Tap," "Purple Rain," and "The Doors."

Since most transactions conducted on iTunes are music related, Apple may be using these music-theme movies to create a bridge between its music catalog and its video catalog.

Read More