iPhone X Expectations Are 'Still Too High' [Report]

iPhone X Expectations Are 'Still Too High' [Report]

Posted by · 6338 views · Translate

Despite a recent correction, iPhone X volume expectations are 'still too high', according to a new report from CLSA via CNBC.

CLSA warned clients on Tuesdsay that the market is still too bullish on shares of AAPL based on lower fourth quarter expectations and 1Q18 numbers that are unlikely to improve. A recent report from Taiwan's Economic Daily claimed that Apple's first quarter forecasts for the iPhone X have been slashed to 30 million from 50 million.

"We maintain that 2017 fourth-quarter iPhone X volumes were at 30 to 35 million and we are very skeptical that volumes will increase in the first quarter of 2018," CLSA analyst Nicolas Baratte wrote in an note Tuesday. "This does not reconcile with the expectation of pent-up demand or push-out to the first quarter of 2018 in our opinion: consumers who wanted to get an iPhone X in December 2017 already have it."

Baratte believes that analyst expectations of over 35 million iPhone X units sold in Q1 'will prove too high'.

In contrast, Piper Jaffray has reiterated an overweight rating for AAPL with a price target of $200 following a recent survey of iPhone users.

"Our survey of 400 iPhone buyers indicates that iPhone X and iPhone 8 mix is similar to our expectations, increasing our confidence in average selling price assumptions for the current quarter and FY18," he wrote on Tuesday. "Our iPhone average selling price assumption of $720, therefore, appears achievable, increasing our confidence in revenue and earnings per share estimates."

Both Baratte and Olson say a price cut could be an option if sales volumes are lower than Apple would like.

"We expect a lower priced X-gen option (likely the current iPhone X with a price cut) and we wouldn't be surprised to see a 'plus' X-gen model in 2018," added Olson.

Read More

iPhone X Expectations Are 'Still Too High' [Report]

Reader - January 3, 2018 at 2:24pm
Take it easy man!
PHUKAI - January 3, 2018 at 4:33pm
D4xM4Nx - January 3, 2018 at 6:45am
Apple already knows if their strategies paid off or not, anything else is drama excepting for the batterygate. Whatever wrong they did, will have a dearly cost they shall pay for years to come. Destroying their own name was a consequence coming from stupid decisions... karma reaches all, no getting away with it crap.
Timsteardrop - January 3, 2018 at 6:36am
Dang what a failure. But what could they have done? Blindsided again by the competition. iPhone X was release prematurely by apples admission because people’s expectation for a 10 year iPhone and also the success of the s8 and s8+ which were awesome phones in their own right. Same way they were blindsided by amazon echo etc and all the companies with AI speakers even the HomePod is very very late to the show. They delayed that one to get it right but what’s to get right now? The competition is ahead and Apple has no one to blame but themselves. But what could they have done? Not release the X? Probably not. They were so behind they were stuck. Tim is an ass to the wrong people. He put the pressure for more sales rather than choking the engineers necks for a better product. And now we have Apple where it is. A companies relying on its past success and loyal customers. But customers they have contempt for and slowly bleeding. The faith in the cult is the weakest now. “Sad” -trump voice
Tipstersofjoy - January 3, 2018 at 4:40pm
Did the massive success of his salary from iPhone sales mean nothing to you? Relying on the past success? Yeah right. Products late to the show? I'll have you know the Homepod was originally built as a music speaker instead of trying to be the next echo, which is what they are preparing for next. Here's an interesting side note, some years later we finally get features that many have been doing for years except with a beefy upgrade. When it comes to delays though, this so-called chocking and blind sided blah blah blah isn't what you expect it to be because a company may not have the parts to do what many others have been doing for so long. With that said, this doesn't mean that they are behind, it takes to to set things right and no comoany is perfect admiringly, but this doesn't go against the success Apple can still crank out in the end. if expectations are too high and people are happy with it, it worked out for a reason. It's called having to common sense and taking the time to understand what fixes what originally didn't work. For example, the home button that was replaced with a notch can have the home button back. This feature is something that's been a thing and as of now has been more focused on called assistivetouch. You basically have the near perfect home button back on the phone. Not so hard now was it and yes I have used it. So there, all cleared up now! -Obama preach.
4 More Comments