19% of Surveyed Android Users Plan to Switch to iPhone in the Next Year [Report]

A Loup Ventures survey of U.S. consumers suggests that demand for the next iPhone cycle will slightly outpace investor expectations. The survey of 530 customers supports their expectation of 3% iPhone unit growth in FY19 compared to street expectations of 0%.

Highlights:
● This survey showed a surprisingly high intent to upgrade, suggesting 48% of current iPhones owners intent to upgrade to a newer iPhone in the next year, compared to 25% in June of last year.
● This 48% is an outlier, and therefore should be tempered (intent to buy vs. actual purchase conversion varies cycle to cycle), but the survey is nonetheless a positive indicator of upcoming iPhone demand.
● 19% of Android users surveyed indicated they plan on switching to an iPhone in the next year, compared to 12% last year.
● Survey’s bottom line: there is greater interest in this upcoming iPhone cycle than we had anticipated.




Notably, of the customers who intend to buy an iPhone, 42% are planning to buy one of new models arriving this fall, 18% plan on purchasing the iPhone X, 16% the iPhone 8 and 24% another iPhone model.

Of the 530 respondents, 212 (40%) were Android users. Of the Android group, 41 (19%) intended to buy an iPhone in the next year. This compares to 12% of Android users planning to make the switch last year.

Loup also noted that there was a slight increase in interest in AR. 32% of respondents said they would have move interest in a device if it had powerful augmented reality capabilities. That's up from 21% last year.

More details in the full report linked below.


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