Tim Cook: Apple's Long Term Health Has Never Been Better [Video]

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Posted January 9, 2019 at 12:59am by Shalom Levytam

Apple CEO Tim Cook sat down for an interview with CNBC's Jim Cramer today during which he declared that the company's long term health has never been better.

I've heard it in 2001. I've heard it in 2005 and seven and eight and ten and twelve and thirteen. You can probably find the same quotes from the same people over and over again and I'm not defensive on it. This is America and you can say what you want but I'm giving you my my honest opinion is that there is a culture of innovation in Apple and that culture of innovation combined with these incredible loyal customers, happy customers, this ecosystem, this virtuous ecosystem, is is something that is probably underappreciated.

When asked if he was surprised with the market reaction to Apple's decision not to reveal iPhone unit sales and it's lower guidance, Cook said:

I'm never surprised by the market to be honest with you because I think the market is quite emotional in the short term and and we sort of look through all of that we think about the long term. And so when I look at the long term health of the company it has never been better. The product pipeline has never been better. The ecosystem has never been stronger. The services are on a tear.

Take a look at the some clips from the interview below!

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wolsta - January 9, 2019 at 10:13pm

I joined the family 11 years ago and was never disappointed. Problems occur in every company and products from time to time, but Apple is outstanding.

NoGoodNick - January 11, 2019 at 4:26pm

Hamood, that's utter nonsense. Not only is Apple a consistent innovator, it's also the ultimate decider on new standards. Once Apple adopts a standard, it becomes a standard across most of the industry (as opposed to Samsung, which releases new features with each new phone, only to utterly abandon them on their next phone. However ... Time Cook clearly has his head in the sand. Rather than confess he screwed up, assuming he can suddenly start charging premiere prices for EVERY SINGLE Apple product. That strategy is a collosal failure, as iPhone and Mac sales are way down in America, but substantially down in China and other developing markets (an area Apple has invested in heavily). Instead, he refuses to admit anything (including withholding units sold), insists there IS no problem, yet offers discounts of products left and right without actually lowering the huge markups he made this year. While the discounts may sell a few more units, it won't stymie Apple's continuing decline. Cook needs to face facts, admit it screwed up, revamp their 2018 pricing and keep their older products' prices lower while keeping the Premiere pricing only for their flagship products. But burying your head in the sand never helps any situation, but it seems to be the go-to corporate and political response.