Disney Says iPad Could Bring New Forms of Content

Bob Iger, president and chief executive officer of The Walt Disney Company, made some very positive comments about the iPad during the company's financial call last night.

"We find that iPad has a lot of potential, we think it’s a really compelling device. We think it could be a game changer in terms of enabling us to create essentially new forms of content. Obviously it will be a great device to play games on and to watch videos because of the clarity of the screen. But the interactivity that it will allow on a portable device with such a high quality screen is going to enable us to really start developing products that is different than the product that you typically see on an internet connected computer or on a television set.

And digital reader that we are talking about we’ve put in a marketplace a digibooks product through our Disney publishing group just recently. We haven’t really marketed in earnest because while its not really in beta we are still working through some of the issues that you deal with when you are launching new product like that and we were developing it primarily for the computer screen and we started developing it for the iTunes I should say for the iPhone, iTouch platform and suddenly this device comes along and provides us with an even more robust technological platform that makes the interactivity that we are going to provide things like read along simple animation music to just sort of come to life.


And that’s just one example, when you think about ABC you think about a program like Lost and not just being able to watch the program but all the other things that viewers like to do with that program, ABC News another great example. ESPN Score Center which is a great App on the iPhone and provides relatively rudimentary information scores basically suddenly we have an opportunity with a platform we can really make the scores come to life."

Read More [via 9to5Mac]