Apple iAds Cause FTC to Extend Review of Google/Admob Deal

The Federal Trade Commission has got an additional two weeks to review the AdMob acquisition by Google, according to the New York Times.

The agency wants to use the additional time, in part, to better understand the competitive effects of Apple's purchase of Quattro Wireless, an AdMob rival, and Apple's impending introduction of its new iAds mobile advertising system.


The FTC's initial review period was set to expire last Monday. According to NYTimes sources, they had been leaning towards opposing the deal; however, now they must evaluate how Apple's entry to the market will change the competitive landscape.

Another source said the agency's decision on Google's acquisition of AdMob "would have been much easier without Apple and its new ad system and terms of service provisions."

A decision on the deal could come as soon as Friday.