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Apple has created a site that lets you personalize its Shot on iPhone ad for Mother's Day.

Kanye West has announced that his new album, The Life of Pablo, will 'never never never' be on Apple Music or the iTunes Store.

Apple CEO Tim Cook has been named to TIME's 'The 100 Most Influential People' list for 2016.

Apple has posted the Amicus Briefs filed thus far by various foundations and others in support of the company's opposition to an order forcing it to build a backdoor into the iPhone.

Apple has hired George Stathakopoulos, former vice president of information security at Amazon.com, to be VP of Corporate Information Security

Apple has seeded OS X El Capitan 10.11.5 beta 2 to developers for testing.

Apple has filed formal objections to an order that it help the FBI hack the iPhone.

Apple has updated iMovie for OS X with larger thumbnails, the ability to create projects faster, support for app preview resolutions, and more.

Apple has posted a new webpage for developers entitled, 'Making Great Apps for the App Store'.

Apple has released its Report on Government Information Requests for the second half of 2015.

A federal judge in New York has ruled that Apple can't be forced to help the Justice Department unlock an iPhone. The decision comes in another case based on the same 1789 All Writs Act that the FBI used to obtain a ruling ordering Apple to build a backdoor into the San Bernardino shooter's iPhone.

Apple CEO Tim Cook noted that demand for the company's new 4-inch iPhone SE is 'very strong' exceeding their expectations.

An employee has been found dead inside a conference room on Apple's campus.

Taylor Swift has been featured in another Apple Music ad entitled, 'Taylor Mic Drop'.

Apple's iPhone Upgrade Program which lets customers pay for an iPhone monthly and get a new iPhone each year is now available online.

Apple is working to strengthen its iCloud encryption so that it won't be able to access information you've backed up to iCloud.

Apple has revealed that the password on the San Bernardino shooter's iPhone was changed while in government possession.

Drake has announced his upcoming 'Summer Sixteen Tour' revealing that Apple Music is a sponsor.

Apple has offered a first look at the new Theatre being built at Apple Campus 2.

Apple has leaked a reference to 'MacOS' on its Environment Answers webpage.

Apple recovered nearly $40 million in gold by recycling device last year, according the company's Environmental Responsibility Report.

Apple has posted a new iPhone 6s ad entitled 'Thank You Speech' featuring actor Neil Patrick Harris.

Apple today announced several advancements to ResearchKit that bring genetic data and a series of medical tests that are typically conducted in an exam room to iPhone apps.

Apple has update the Apple TV 4 with the ability to search for Movies and TV Shows in the CBS app using Siri or the Search app.

Best Buy is holding a four day sale ending Monday with some pretty good deals on the Apple Watch and other products.

Apple has announced the launch of a reimagined and redesigned support site.

Apple has seeded a second release of its new Safari Technology Preview browser.

Apple has released iOS 9.3.2 beta 2 and OS X 10.11.5 beta 2 to public testers.

Apple has selected Dragon Hills as its 'Free App of the Week'.

Drake's upcoming album 'Views From the 6' will be an Apple Music exclusive.

A roundup of reviews on the new Apple TV 4 ahead of its release on Friday.

Apple has selected Readdle Calendars 5 as its 'Free App of the Week'.

Apple has released iOS 9.3.2 beta 3 to developers for testing.

Apple has updated iTunes U with support for managed Apple IDs, Spotlight Search, improved offline syncing, and more.

Apple has announced that its first original TV project is a non-scripted series about apps.

Apple has posted a new ad for Apple Music featuring Taylor Swift.

The U.S. Supreme Court has refused to hear Apple's appeal of a ruling that it conspired to fix the price of eBooks.

Apple Stores around the world are going green ahead of Earth Day.

Apple has posted a new Shot on iPhone ad entitled, 'Mother's Day'.

Apple has released OS X El Capitan 10.11.4 with Secure Notes, support for Live Photos in Messages & AirDrop, iBook PDF Syncing, and bug fixes.

Motor Trends has shared their concept for the much rumored Apple Car.

Apple has announced that it will end iTunes allowances on May 25th.

Apple has posted a new ad for Earth Day entitled, 'Siri and Liam'.

Apple has lowered the price of the iPhone 6s, iPhone 6, and iPhone SE in Japan.

Apple is switching to environmentally friendly paper shopping bags for its retail locations, according to a leaked employee memo.

Todoist has announced a slew of updates and new features across its various to-do list solutions for Apple devices.

The U.S. Justice Department is pursuing court orders to force Apple to assist investigators in extracting data from another 12 iPhones.

Despite an 11.5% year over year decline of worldwide PC shipments in 1Q16, Apple gained market share.