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J.P. Morgan analyst Rod Hall has issued a note to investors predicting that Apple is unlikely to use sapphire in this year's iPhones due to prohibited costs associated with producing the material in large quantities.

The full size SteelSeries Stratus XL gaming controller is now available for purchase from the Online Apple Store.

Apple is reportedly in early talks with labels to lower the price of its Beats Music subscription service.

A leaked Walgreens memo reveals that the retailer is set to launch Apply Pay on October 18th.

The Airbnb app has been updated with Apple Pay support, sharing via KakaoTalk, easier sign up, simplified Account screen, and more.

Liquipel has revealed that it will offer its Watersafe nano-coating to customers who want a waterproof Apple Watch.

Apple spends just $200 to $247 in parts and labor to build an iPhone 6 and between $216 to $263 to build the iPhone 6 Plus, according to a teardown analysis of the device by IHS.

Apple Pay works with most of the major credit and debit cards from the top U.S. banks. Here's the full list of card issuers and card types supported.

Apple has begun rolling out a revamped and updated iTunes 12 store ahead of OS X Yosemite's October launch

Apple has announced 629,000 jobs created or support in Europe on a new microsite spotted by the WSJ.

Apple has released iOS 8.1.1 for download.

Vogue sat down with Jony Ive to discuss his career from growing up in England, to working with Steve Jobs and designing products that changed the world

FCC chair Tom Wheeler has asked the commission to start a rulemaking proceeding that would make Internet TV finally happen, paving the way for a real Apple television.

Apple has confirmed that it will live stream its October 16th special event.

New wireless Beats Solo2 headphones listing Apple Inc. as the manufacturer have been spotted at the FCC.

Apple's two-step verification is now available in 59 countries adding an extra layer of security for Apple IDs

Apple today announced that Susan L. Wagner, founding partner and director of BlackRock, has been elected to Apple's board of directors. Bill Campbell, the board’s longest-serving member, is retiring after 17 years of service.

Apple has announced the results of its investigation into the theft of nude photos from numerous high profile celebrities.

As expected the Apple Watch has been put on display at the Colette Boutique in Paris.

Law firm Whitfield Bryson & Mason has filed a class-action lawsuit against Apple over defective graphics in the 2011 MacBook Pro.

Apple has announced the launch of iAds in 70 additional countries today.

If you missed Apple's big keynote, the company has posted the full video to YouTube.

Apple has updated the Apple TV with a new 'CBS News' channel that also features access to CBSN, a digital streaming news network.

Instructions on how to get the Apple Watch user interface on your iPhone.

Onecue is a new product from eyeSight that connects and controls your Apple TV and other home devices using simple touch-free gestures.

Apple launched a redesigned version of desktop and mobile websites today.

Apple has seeded Xcode 6.1.1 GM seed to developers ahead of its public release.

Apple introduced the 4.7-inch iPhone 6 and the 5.5-inch iPhone 6 Plus smartphone today which bring an all new design, a faster processor, a Retina HD display, and much more.

Final Cut Pro X has been updated with support for native MXF files and AVC-LongG media, as well as other improvements.

Watch the full October 16th Apple Special Event here. During the keynote Apple announced new iPads, a new Retina display iMac, iOS 8.1, and OS X Yosemite.

Apple has released betas of Safari 8.0.1, 7.1.1, and 6.2.1 to developers for testing.

Apple appears to be scheduling its next wave of iPhone 6 and iPhone 6 Plus launches on November 14th with at least ten more countries scheduled to get the new smartphone on that day.

Apple has released iOS 8.0.2 for iPhone, iPad and iPod Touch, bringing fixes for cellular service and Touch ID issues

Apple has invited a select number of reporters into its iPhone testing facility to demonstrate the extensive torture tests it puts its smartphones through before their release.

Law enforcement officials are speaking out against Apple's announcement that it can no longer decrypt iPhones for law enforcement if the device is running iOS 8.

DetailedBatteryUsage is a tweak from developer Hamza Sood that enables Apple's hidden battery usage menu in iOS 8.

Apple's stock closed today at an all-time high of $104.83, up 1.8% today, and up 50% from April 2013.

Apple is reportedly shipping so many new iPhones that it's causing delays for other manufacturers.

Apple has invited an unprecedented number of fashion editors and bloggers to its press event on September 9th, signalling that that as expected, the company will unveil a wearable device.

Apple has released OS X Yosemite Public Beta 6 to users for testing.

Apple is planning for additional expansion in its Reno data center, bringing additional data cluster buildings. However the company's plans for a downtown facility remain unknown.

Apple has released a second beta of OS X Yosemite 10.10.1 to developers for testing.

A new report from The Information says Apple employees are setting low expectations for the iWatch's battery life.

Mastercard has aired new 'Priceless Surprises' ads which prominently feature Apple Pay.

DisplayMate has tested six of the best quality mobile to displays for color accuracy and determined that the Samsung Galaxy Note 4 and Galaxy Tab S 10.5 outperform the Apple iPhone 6 Plus and iPad Air 2.

Apple has filed a motion with the United States Court of Appeals for the Federal Circuit to drop a cross-appeal in first California case against Samsung, reports FOSS Patents.

Apple has updated its WWDC app with support for the iPhone 6 and iPhone 6 Plus.

The Apple Store app has been updated with an all-new design for iPhone and iPod touch, the ability to start shopping on one device and finish on another, and other improvements.