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Apple CEO Tim Cook made an appearance in the premiere of Porsche's new Taycan Turbo GT to tout how Apple Vision Pro can 'make the impossible, possible'.

Apple executive Tang Tan, who heads up the iPhone and Apple Watch Product Design teams, is reportedly leaving the company in February to work on an artificial intelligence project for Jony Ive and Sam Altman.

Check out this video hands-on with Apple's alleged new leather loop band for the Apple Watch.

Apple is purportedly testing a new sleep tracking feature for the Apple Watch at secret sites around its Cupertino, California headquarters.

Apple has filed a legal challenge to the EU's Digital Markets Act ahead of its March 2024 deadline to comply.

Apple revealed M2 Ultra today, a new system on a chip (SoC) that delivers huge performance increases to the Mac and completes the M2 family.

Apple has posted a public service announcement from the White House Coronavirus Task Force on Apple Music and the App Store.

Apple has shared the official trailer for its new French-language fashion saga and family drama 'La Maison'.

Watch Apple's film introducing the new Apple Watch Series 5.

Apple has released a new wallpaper to celebrate the upcoming launch of a new Apple Jing'an retail store in Shanghai.

Apple has officially announced an update to Apple Music that brings support for Spatial Audio with Dolby Atmos. Additionally, the company is making its entire catalog available in Lossless Audio.

A new leak suggests the iPhone Fold will feature a record-breaking battery, relocated volume buttons, and side-mounted Touch ID.

Apple has debuted the official trailer for ‘Bad Monkey,’ a new comedy series from executive producer Bill Lawrence, starring and executive produced by Vince Vaughn.

Apple has released macOS Sonoma 14.4 beta 1 to developers for testing.

Apple has seeded the first beta of watchOS 10.4 beta to developers for testing.

Microsoft President of Xbox Sarah Bond has issued a statement on Apple's plan to comply with the EU's Digital Markets Act.

iRobot has announced its most advanced robot vacuum and mop ever, the Roomba Combo 10 Max Robot + AutoWash Dock.

Apple has shared the official trailer for 'Cowboy Cartel,' a four-part documentary series featuring the story of a rookie FBI agent who uncovered a massive money laundering operation in American horse racing, led by Mexico’s deadliest cartel.

Apple is out with a new report that says the App Store ecosystem facilitated $1.1 trillion in developer billings and sales in 2022.

Apple has unveiled its next generation M2 Pro and M2 Max chips featuring a more powerful CPU and GPU, up to 96GB of unified memory, and industry leading power efficiency.

TF Securities analyst Ming-Chi Kuo has published an investor note detailing the numerous new products Apple is expected to unveil this fall.

Samsung has published an ad attacking Apple over its widely criticized 'Crush' ad for iPad Pro.

Apple's AirPods Max headphones are on sale today for $449.99.

Apple has seeded the first release candidate of tvOS 17.4 to developers for testing.

The Apple Support app has been updated with a streamlined process to reset your Apple ID; as well as, an easy way to add AppleCare+ coverage to eligible devices .

Apple has released an update to the Apple Support app that adds helpful information about nearby locations.

The Apple M1 iPad Air is on sale for just $399 today, its lowest price ever!

Comcast has announced plans to launch a three-way bundle of Apple TV+, Netflix, and Peacock at a 'vastly reduced price'.

Apple has released tvOS 13.2 for the Apple TV.

Apple has released tvOS 12.2.1 for the Apple TV.

Apple will officially unveil a new Beats Pill speaker on June 25.

Apple has posted its Holiday Gift Guide for 2016.

Apple is finally nearing the launch of its much rumored new iPad Pro and iPad Air models.

Apple has announced that Apple Card is available in the United States starting today.

The National Legal and Policy Center (NLPC) has filed notices of exempt solicitation with the Securities and Exchange Commission (SEC) that urge shareholders to remove Al Gore and Tim Cook from Apple's Board of Directors.

Early reviews of Apple's new M3 14-inch and 16-inch MacBook Pro models have been posted ahead of their release tomorrow.

Apple has announced the expansion of its Self Service Repair program to MacBook Pro and iMac models powered by M3.

Apple has announced that it is bringing contactless Student IDs to an additional twelve universities in the coming school year.

Apple has seeded the first public betas of iOS 17.3, iPadOS 17.3, macOS Sonoma 14.3, watchOS 10.3, and tvOS 17.3.

The Apple M1 iPad Air is on sale for $150 today, its lowest price ever.

Apple has posted a trailer for 'Manifold Garden', a puzzle game available to play on Apple Arcade.

Apple has seeded the fifth beta of tvOS 17.4 to developers for testing.

Apple has reportedly pulled the plug on its decade-long effort to build an electric car.

Apple will reportedly update its iPhone 17 and iPhone 17 Plus with new LTPO displays that support ProMotion and Always-On.

Apple's new 13.6-inch M2 MacBook Air is available for just $829 in a limited time lightning deal.

Apple has finally provided us some detailed information on the battery life of the Apple Watch.

Apple has released macOS Sonoma 14.3 beta to developers for testing.

Apple has released the first beta of iOS 17.3 and iPadOS 17.3 to developers for testing.