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Apple has begun rolling out a new Apple Watch 'Reserve and Pick Up' system to let customers reserve a watch for purchase in store.

Apple has seeded tvOS 17 beta 5 to developers for testing.

Apple has just posted four new ads for the Apple Watch.

Apple has officially released macOS Ventura 13.5.1 for Mac.

Apple has announced that it will debut 'The Buccaneers', an eight episode drama inspired by Pulitzer Prize-winning author Edith Wharton's unfinished novel, on November 8.

Apple SVP Jeff Williams sat down at code conference to discuss the Apple Watch, Research Kit, and even possibly teased a future product category.

New data from Slice Intelligence estimates Apple Watch sales at 2.79 million thus far.

Apple has announced 'Monarch: Legacy of Monsters', a new sci-fi drama based on Legendary's Monsterverse.

The Apple Studio Display with tilt-adjustable stand is on sale for $249.01 off today!

Apple has announced a new music streaming service, 'Apple Music'.

Apple may soon discontinue its 'iTunes Movie Trailers' app.

Apple has released the third public beta of iOS 17 and iPadOS 17.

Apple has announced watchOS 2 which brings native apps to the Apple Watch.

Apple is currently planning to use the Apple Watch font as a system wide font for iOS 9 and OS X 10.11

Apple has been in negotiations with Russian record labels suggesting a push for a stronger presence in the international music streaming market.

Apple has released iOS 8.4 for download, bringing support for the new Apple Music streaming service.

Apple is touting a record 54 Emmy Award nominations this year across 13 titles, catapulting the service to the third most Emmy-nominated network in just over three years since its global launch.

Re/code has posted the full video of Apple SVP Jeff Williams discussing the Apple Watch and wearables at Code 2015.

Chip configurations for the Apple M3, M3 Pro, M3 Max, and M3 Ultra chips have purportedly leaked.

Apple has released iOS 17 beta 5 and iPadOS 17 beta 5 to developers for testing.

Apple Fitness Director Jay Blahnik is touring the Asia-Pacific region and hosting live Q&A sessions with personal trainers and other figures at Apple Stores in Australia, China, and Japan.

Apple has tweaked the look of Apple Watch screenshots on the App Store in iOS.

Apple may be planning to hold its event to unveil the iPhone 15 on September 13th.

Apple has launched a new set of Beats Powerbeats2 wireless headphones in colors that match the Apple Watch Sport bands.

Apple has reportedly parted ways with DPR Construction and Skanska USA, the general contractors building its iconic spaceship headquarters known as Apple Campus 2.

Apple has released macOS Sonoma 14 beta 5 to developers for testing.

Apple appears to be running out of supply of the 42mm Apple Watch. Shipping estimates for every model of the Apple Watch and Apple Watch Sport have now been pushed back to July.

The 2023 14-inch Apple MacBook Pro with M2 Pro chip, 16GB of RAM, and a 1TB SSD is on sale today for $300 off!

Apple's upcoming streaming music service will likely be called 'Apple Music' and it will feature social networking integration for artists.

Apple has announced financial results for its fiscal 2023 third quarter ended July 1, 2023.

The next generation Apple Watch Ultra 2 may come in a new black titanium color.

Nomad has announced the release of a new Sport Band for Apple Watch that glows in the dark.

Apple will reportedly announce an Apple Pay Rewards Program at its Worldwide Developer Conference next month.

Apple has released the second public beta of iOS 17 and iPadOS 17, as well as, new developer builds for iOS 17 beta 4 and iPadOS 17 beta 4.

Apple has started shipping the gold Apple Watch Edition model to pre-order customers.

Apple will likely hold an event on September 12 to unveil its new iPhone 15 models.

Apple has finally provided us some detailed information on the battery life of the Apple Watch.

Apple has updated its WWDC App with Apple Watch Support as well as information for the 2015 WWDC conference.

Apple has posted the official trailer for 'The Changeling', a new series starring and executive produced by LaKeith Stanfield.

Apple is testing a new M3 Mac ahead of the launch of its next generation chip.

Apple reportedly takes just 15% of subscription fees from video service signups on the Apple TV.

Apple has released a second public beta of macOS Sonoma 14, as well as, a new build of macOS Sonoma 14 beta 4 for developers.

Apple has released Xcode 15 Beta 5 and visionOS 1 Beta 2 Simulator Runtime to developers.

Apple has announced a new 'Still Up' comedy series starring Antonia Thomas and Craig Roberts.

Apple's next generation Apple TV set will feature a revamped remote with a touch pad for improved scrolling and navigation

The next generation Apple Watch Series 9 may come in a new Pink color.

Pharrell Williams performed at Apple's Cupertino Campus today in celebration of Earth Day. The singer was also spotted wearing an Apple Watch.

Apple has revealed pricing for its extended AppleCare+ warranty coverage on the Apple Watch.